Analyst: Expedia has to reinvent itself
"Expeda has realized that to succeed and grow it has to essentially reinvent itself," wrote analyst Aaron Kessler in a research report. "These challenges are forcing Expedia to substantially increase spending throughout 2006 and thus cutting deep into profitability." more...
"Expeda has realized that to succeed and grow it has to essentially reinvent itself," wrote analyst Aaron Kessler in a research report. "These challenges are forcing Expedia to substantially increase spending throughout 2006 and thus cutting deep into profitability." more...
Expedia plans to continue investments during 2006
Speaking during a conference call to discuss the company's fourth-quarter results, President and CEO Dara Khosrowshahi said it was worth increasing Expedia's investments in the areas last year because they are key to the company's growth. more...
Expedia has a conversion problem
During its Wednesday's conference call, Expedia officials conceded that while 75% of the online audience researching an upcoming trip stops by one of Expedia's online properties, just 5% of all online transactions ultimately get booked through the company. more...
Kayak.com hires 'marketing guru'
Kayak.com's "Dream Team" of Travel adds another player to its all-star roster by appointing Brandweek 2005's Marketer of the Year winner Dean Harris, 55, as Chief Marketing Officer. more...
