Travel search culturally diverse activity
The results from Oban and EyeforTravel's online travel competition show that international internet surfers are expanding their search horizons to sites that give them more international usability, more options, ease of use, and of course, traveller reviews.
The Face of Global Search competition had entrants play a flash game in which they answered questions about their online travel search behaviour before advancing to the next level.
Questions sought to discover the entrant's next holiday destination, important qualities in a travel site and frequency of holiday tickets booked online per year.
What the results clearly show is that travel search is a very culturally diverse activity and that search plays a huge part in both the research and purchase of holidays for global travellers. The growth in Chinese on the web has been phenomenal and reflects the fact that over 900 million people on the web don't speak English (around 70%).
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