ShermansTravel Media Experiencing Rapid Growth
ShermansTravel.com Announces Relaunch of Popular Web Site, Sherman's Travel Magazine to Increase Circulation and Frequency
NEW YORK, Aug 05, 2008 /PRNewswire via COMTEX/ -- ShermansTravel Media announces a major redesign of its popular travel Web site, ShermansTravel.com, as well as plans to increase frequency and circulation of Sherman's Travel magazine.
Increased expert content and editor-vetted deals, along with enhanced functionality and improved design all help to firmly position ShermansTravel.com as the online leader in expert-recommended travel deals and information. Distinguished by fiercely independent research and a stable of hundreds of expert writers based around the globe, ShermansTravel.com is uniquely positioned to educate consumers on thousands of locations, and then to direct them to the absolute best travel deals to these destinations. Only ShermansTravel.com has the ability to recommend deals and then link consumers directly to the best means to book their travel, often sifting through hundreds of deals to bring them hard-to-find specials from major providers like Travelocity and Orbitz.
Launched in 2002, ShermansTravel.com boasts 3.24 million unique visitors in June 2008, making it #8 among all travel information web sites in the world. This number is nearly triple the unique viewers last year at this time, according to comScore. The newly relaunched ShermansTravel.com boasts new design, simplified navigation, and the addition of 300 comprehensive ShermansTravel Guides for cities, regions, and countries in the United Stated and around the world, written by renowned travel experts and fully vetted and edited by ShermansTravel.com editors and writers.
Says ShermansTravel.com Editorial Director Arabella Bowen, "We're proud to be considered one of the top travel sites by millions of sophisticated consumers. One of our biggest challenges was competing out of the gate with so many sites that had decades of content to draw on. At both ShermansTravel.com and Sherman's Travel magazine, we started fresh with a new premise that people want to travel smart but need help sifting through the vast options available to them at all price points."
As Sherman's Travel magazine goes into its third year in print, ShermansTravel Media also announces plans to increase both the circulation and frequency of the magazine, to take effect in early 2009. The quarterly publication plans to increase to 6 issues/year, and will raise circulation from 200,000 to 250,000 due to increased consumer demand for its unique focus on smart luxury values. The only magazine to address the Smart Luxury category, Sherman's Travel magazine speaks to those who seek 4- and 5-star luxury vacations, but want to travel smartly.
"We're proud at ShermansTravel Media that the market is recognizing and embracing our unique contributions to the travel space both in print and online. Our online visitors and our print subscribers value the intelligence behind our content, our diversity of offerings, and the comprehensive expert advice that we give them. This combination distinguishes us from all of the other travel media out there today," said James H. Sherman, Founder and CEO of ShermansTravel Media. "We're here to save people time and to find the best travel experiences for our consumers, and they appreciate that," he adds.
Research shows that most travelers who book online visit at least four sites before they make a purchase. Now, the new ShermansTravel.com aims to become the one-stop travel site for research, comparison shopping, and proceeding directly to booking. The largest publisher of editor-selected travel deals and independent expert travel advice online is also among the top travel sites on the internet.
ShermansTravel.com also has approximately 1,000 editor-vetted travel deals representing the best the web has to offer, culled from tens of thousands of offers from more than 250 trusted online travel providers. Enhanced search results, varied destination photos, Top 10 lists, Spotlight Articles, Perfect Trips, Today's Top Deals, Slideshows, as well as access to content from Sherman's Travel magazine and Smart Luxury travel deals and advice round out the site.
ABOUT SHERMANS TRAVEL MEDIA
ShermansTravel Media is a leading travel media company that publishes ShermansTravel.com and Sherman's Travel magazine. Founded by James Sherman in 2002 to help travelers make sense of the overwhelming number of online travel specials, ShermansTravel.com is now the web's most trusted source for editor-screened travel deals and destination advice. Sherman's Top 25, a free weekly e-newsletter published every Wednesday, recently surpassed four million subscribers. The company also has syndication partnerships with leading web sites, including MSNBC.com, MSN.com, USAToday.com, and Yahoo!. Building on its trusted online brand, ShermansTravel Media launched Sherman's Travel, the first magazine serving sophisticated, value-conscious travelers, in October 2006.
Media Contacts: Roland Alonzi/Joanne Bloomstein, MMG Mardiks Tel. 212.219.0759, ext: 6765/646-237-4519 ralonzi@mmgmardiks.com/jbloomstein@mmgmardiks.com
