Friday, March 10, 2006

The Flying Luxury Hotel

John MacNeill
Even though the Aeroscraft dwarfs the largest commercial airliners, it requires less net space on the ground than any plane because it doesn't need a runway. The airship takes off and lands like a helicopter: straight up and down.



The Flying Luxury Hotel
Tomorrow's cruise ship will sail through the air, not the water

By Joshua Tompkins

John MacNeill
LIFTOFF!
On a pressurized plane, windows like these would explode outward . The Aeroscraft does not fly high enough to need pressurization.
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This is not a Blimp. It's a sort of flying Queen Mary 2 that could change the way you think about air travel. It's the Aeroscraft, and when it's completed, it will ferry pampered passengers across continents and oceans as they stroll leisurely about the one-acre cabin or relax in their well-appointed staterooms.

Unlike its dirigible ancestors, the Aeroscraft is not lighter than air. Its 14 million cubic feet of helium hoist only two thirds of the craft's weight. The rigid and surprisingly aerodynamic body—driven by huge rearward propellers—generates enough additional lift to keep the behemoth and its 400-ton payload aloft while cruising. During takeoff and landing, six turbofan jet engines push the ship up or ease its descent.

This two-football-fields-long concept airship is the brainchild of Igor Pasternak, whose privately-funded California firm, Worldwide Aeros Corporation, is in the early stages of developing a prototype and expects to have one completed by 2010. Pasternak says several cruise ship companies have expressed interest in the project, and for good reason: The craft would have a range of several thousand miles and, with an estimated top speed of 174 mph, could traverse the continental U.S. in about 18 hours. During the flight, passengers would peer at national landmarks just 8,000 feet below or, if they weren't captivated by the view, the cavernous interior would easily accommodate such amenities as luxury staterooms, restaurants, even a casino.

To minimize noise, the aft-mounted propellers will be electric, powered by a renewable source such as hydrogen fuel cells. A sophisticated buoyancy-management system will serve the same purpose as trim on an airplane, allowing for precise adjustments in flight dynamics to compensate for outside conditions and passenger movement. The automated system will draw outside air into compartments throughout the ship and compress it to manage onboard weight.

The company envisions a cargo-carrying version that could deliver a store's worth of merchandise from a centralized distribution center straight to a Wal-Mart parking lot or, because the helium-filled craft will float, a year's worth of supplies to an offshore oil rig. "You can land on the snow, you can land on the water," Pasternak says. "It's a new vision of what can be done in the air."

Aeroscraft
Purpose: Long-range travel for passengers who are more concerned with the journey than the destination
Dimensions (feet): 165 h x 244 w x 647 l
Max Speed: 174 mph
Range: 6,000 miles
Capacity: 250 passengers

not a single high-rise

(Coastal Livingexternal link ) -- These coastal bike rides show off scenery at whatever pace feels comfortable. And they parallel pavement, so drivers can share the views.

Lopez Island, Washington

Quiet, rustic, and always green, the San Juan Islands north of Seattle encapsulate the Pacific Northwest's gently rugged natural beauty. A leisurely ride around Lopez, the flattest of the San Juans, often yields wildlife sightings. Circling counterclockwise, thus staying on the shore side of the road, provides the best views. A full circuit clocks in at about 33.5 miles, depending on detours to shops, restaurants, parks, and beaches. Contact the Visitors Bureau at 888/468-3701 or visit guidetosanjuans.comexternal link .

Jekyll Island, Georgia

The bicycling craze hit this island a century ago, when Jekyll was the exclusive winter playground of Rockefellers, Vanderbilts and their gilded ilk. A loop around the island today extends about 16 miles, mostly on a paved, flat bike path that runs for long stretches beside the beach. It also wanders past the grand Jekyll Island Club Hotel and some of the showplace "cottages" that survive from Jekyll's posh past. Contact the Convention and Visitors Bureau at 877/453-5955 or visit jekyllisland.comexternal link .

Presque Isle State Park, Pennsylvania

Presque Isle peninsula curls protectively around Erie, Pennsylvania, on the north shore of Lake Erie. A 13.5-mile trail around the park offers lots of picnic areas and other enticing places to rest. Flocks of migrating birds (waterfowl in March, shorebirds in April) make spring a wonderful time to visit; 814/833-7424 or presqueisle.orgexternal link .

Island Beach State Park, New Jersey

Visiting this 10-mile finger of a barrier island between Barnegat Bay and the Atlantic Ocean amounts to a trip in a time machine. Decades ago, most of the Jersey Shore looked like this -- unspoiled beaches, dunes, wildlife and not a single high-rise. The 8.1-mile, two-lane road saves a nice reward for the end: views across the inlet of Barnegat Lighthouse, known locally as "Old Barney." The park shelters a variety of birds, including a colony of ospreys; 732/793-0506 or njparksandforests.orgexternal link .

Corpus Christi, Texas

Sailboats glide and windsurfers swoop across Corpus Christi Bay near the gray bulk of the aircraft carrier USS. Lexington, now a museum. Shoreline Boulevard/Ocean Drive curves along this pretty vista, running south almost 11 miles from the downtown Bayfront Arts and Science Park to Naval Air Station Corpus Christi. The route, which passes several waterfront parks and some lovely houses, includes a bike lane most of the way. Contact the Convention and Visitors Bureau at 800/766-2322 or visit corpuschristi-tx-cvb.orgexternal link .

Maui, Hawaii

Some people hate the middle-of-the-night wake-up, the jam-packed van trip up the mountainside, the crowds at the summit, the biting cold, and -- depending on their risk tolerance -- the too-slow or too-dangerous pace of the ride itself. Others can't find enough superlatives to describe the awesomeness of an above-the-clouds sunrise followed by a 38-mile, switchback-filled bicycle descent of Haleakala volcano. The 10,023-foot summit does get genuinely cold (between 30 and 60 degrees, and windy). And those who pay too much attention to the incredible scenery risk painful wipeouts. On the other hand, how many other rides are downhill all the way? For outfitters, contact the Hawaii Visitors and Convention Bureau at 800/464-2924 or visit gohawaii.comexternal link .

Florida Keys

Eventually, the Florida Keys Overseas Heritage Trail will run more than 106 miles along the islands that dangle in a languid curve from the southern tip of the Florida peninsula. The segments paved so far (totaling 61 miles) already provide the perfect way to explore this otherworldly place, so beautiful away from the souvenir shops and strip malls of U.S. 1. Bikers can view the graceful bridges built a century ago for the Florida East Coast Railway, and even venture onto the Old Railroad Bridge, which leads to a railroad museum on Pigeon Key. They can poke around alongside the gorgeously blue-green water. On Big Pine Key, they might even see one of the endangered Key deer, a miniature subspecies about the size of a large German shepherd; 305/853-3571 or dep.state.fl.us/gwt/state/keystrailexternal link .

Bandon, Oregon

The incredibly bike-supportive state department of transportation has mapped out the Oregon Coast Bike Route along the state's entire Pacific shoreline. Even better, it has widened shoulders to accommodate bicyclists, especially along the southbound lanes of U.S. 101. That's the side to ride because it offers the best ocean views. Also, there's usually a tailwind May through October -- though the hills may prove daunting. A fun (and easy) detour rambles about 20 miles past the shops and restaurants of historic Old Town Bandon and the spectacular sea-stack formations just offshore; 503/986-3555 or odot.state.or.us/techserv/bikewalkexternal link .

Huntington Beach, California

This may be Surf City USA (by official trademark), but the locals like to bike as well. Here in Orange County, south of Los Angeles, an 8.5-mile paved path runs the whole length of the city's beaches, providing continuous views of the Pacific Ocean. Checking out the surfers, joggers, pets, sunbathers, roller skaters, and fellow bikers can be fun, too. Outside the city limits, the path extends a mile north to Sunset Beach and nearly three miles south onto the Newport Peninsula for those who want a longer workout. Even city buses promote bicycling -- most sport bike racks on the front; 800/729-6232 or surfcityusa.comexternal link .

Outer Banks, North Carolina

This ride would rank higher if not for wind and traffic. The arrowhead-shape formation of barrier islands known as the Outer Banks thrusts way out into the Atlantic Ocean -- usually beyond sight of the mainland. These narrow, flat strips of sand afford lots of water views, especially on the Pamlico Sound side. The ride's difficulty depends on whether the capricious sea breezes provide a helpful tailwind or nasty headwind. The main road, two-lane Highway 12, lacks bike lanes or even much in the way of shoulders. Spring provides the best combination of nice weather and light traffic. A 28-mile lighthouse-to-lighthouse ride (plus a free ferry ride in the middle) runs from the famous Hatteras Light on Hatteras Island to the Ocracoke Lighthouse on the western tip of Ocracoke Island. Contact the Outer Banks Visitors Bureau at 877/629-4386 or visit outerbanks.orgexternal link .

Trip Advisor enjoys viral growth with active travelers

TripAdvisor receives most of its traffic from search engines - accounting for 52% of visits to the site in February. Of these, Google (combined UK and .com) accounted for 70%. Trip Advisor sends 74% of its own traffic to Travel websites, with 41.3% going to Travel Agencies and 31.89% going to Destination and Accommodation websites. The top downstream sites (those visited after TripAdvisor) are those that are prominently displayed in sponsored listings and those that offer price comparisons on hotels listed on the site. Expedia.co.uk, which owns TripAdvisor, received nearly one quarter (22.49%) of visits from Trip Advisor in February. Hotels.com UK received 4.29% of visits, Venere.com received 2.91%, Lastminute.com received 2.89%, and eBookers received 1.80%.

It is not only the big advertisers that are getting traffic from Trip Advisor. Among the top 500 downstream sites from TripAdvisor in February were Sunrise, a resort in Turkey, and Nant ddu Lodge Hotel, a country inn near Cardiff.

By offering reviews of hotels and destinations by individual travelers, TripAdvisor hosts huge amounts of constantly updated content - a feature that helps the site appear among the top organic listings on the search engines. In the past four weeks. there were 38,923 search terms sending visits to TripAdvisor. Among the top 20 were 'blackpool', 'hilton blackpool', 'london attractions', 'paradisus rio de oro' and 'liverpool'.

TripAdvisor attracts 46% more visits from those aged 55+ than average for the internet highlighting the site's strength with "silver surfers". 62% of visits to the site are from those in Social Grade A/B and C1. The Mosaic Group "Symbols of Success" is the Experian Mosaic Group that is most highly indexed on the site. The Symbols of Success group are 61% more likely to be on Trip Advisor than average for the internet. According to offline statistics compiled by Experian, this group is 152% more likely to book three or more holidays per year and 91% more likely to book holidays online - and so represents a lucrative demographic for travel sites.

Get the full story at Hitwise

Mirror, Mirror, What Should I Wear?

Mirror, Mirror, What Should I Wear?
Picture: Courtesy of Hitachi |
A Web-accessible mirror lets users to not only check their hair, but get fashion tips, scan news headlines, the weather forecast, or sift through email.

Local Search To Reach $1 Billion

LOCAL BUSINESSES WILL MORE THAN double their paid search to $987 million this year from $418 million in 2005, according to a new Borrell Associates report, "2006 Local Search Advertising."

The report also predicts that paid search spending by local businesses will continue to grow for the next several years, climbing to 1.7 billion in 2007 and reaching $4 billion by 2010--at which time it will account for 47 percent of local online advertising.

At the same time, local advertisers are expected to actually decrease spending on banners and listings by 2010. The report predicts that local spending on online display ads and listings will peak at $5.7 billion in 2008 and then fall to $4.5 billion in 2010; last year, such spending totaled an estimated $4 billion, according to Borrell.

This pattern of accelerating local search, but waning local display and listings ads, represents a threat to the online units of traditional media companies--which currently sell banners and listings to local advertisers. "The biggest concern for Web sites run by traditional local media companies is that they face being walloped by something that they should be all too familiar with--targeted media," stated the report.

To analyze the current state of local search advertising, Borrell researchers examined more than 2,100 paid links to appear on Google and Yahoo queries for city-related keywords--such as, for example, "Des Moines real estate." About 36 percent of such pay-per-click links were from local advertisers--up from 5.6 percent 18 months ago.

Search adoption varied by industry, with local real estate agents especially big users of search marketing. Nearly 50 percent of pay-per-click links in the real estate category were from local advertisers--up from 17.5 percent 18 months ago. At the low end of the spectrum, 28 percent of pay-per-click results in the local hotel space came from local advertisers.

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