Top 10 Online Travel Destinations

Map sites top the list of online travel sites visited the week ending November 20.

Brand or Channel Unique Audience (000) Active Reach (%) Time Per Person (hh:mm:ss) MapQuest 12,919 10.08 0:09:38 Google Maps 5,277 4.12 0:05:37 Southwest Airlines 4,891 3.82 0:18:54 Expedia 4,208 3.28 0:08:47 Travelocity 3,464 2.7 0:10:53 Orbitz 3,311 2.58 0:09:51 American Airlines 2,409 1.88 0:15:50 Yahoo! Travel 2,156 1.68 0:02:55 Google Earth 2,058 1.61 0:19:53 Cheap Tickets 1,685 1.31 0:06:57

Source: Nielsen//NetRatings