Wednesday, February 08, 2006

Good Blog: Regret the Error

--
If this seems like an isolated incident, we recommend reading this example from the Chicago Tribune, and this one from Fox News. If you can't prevent an error, it's essential that your response does not compound the situation. Major errors deserve a major response. Finally, here's a pic of the SFPD Chief holding a copy of the mistaken photo:

Sfchronhaggett

Why young people don't read newspapers

Azstar_logo_small_16 R obison Elementary School was misspelled in an article and headline Wednesday on B3. The headline also mischaracterized the geography bee at the school. And the following student names were misspelled: Cesar Almeraz, Maritsa Soto and German Solorzano. Link

Parents just don't understand

Dominionpost_2 THE headline "Parents `at fault for teen suicides'" yesterday incorrectly suggested that Wellington coroner Garry Evans had said parents were to blame for teen suicides. Mr Evans said his comments, made during a profile interview, were intended to draw attention to a societal issue that he considers merits wider debate.

CBS publishes poll on trust and accuracy

Cbsnews CBS News' Public Eye blog has a post with some interesting results from a poll conducted by CBS News and the New York Times. The detailed poll information is here . The lead from the story about the poll:

A majority of Americans have at least a fair amount of trust and confidence in the news media, although relatively few express a great deal of confidence in the institution, a CBS News/New York Times poll has found. Still, most think the stories the news media report are generally accurate, and that the news media generally tell the truth (something many think the administration does not do).

And here are the interesting tidbits from the Public Eye blog:

In introducing correspondent Anthony Mason's package on the media, anchor Bob Schieffer mentioned some of the findings of the poll, namely that 63% of respondents had "at least some confidence" in the stories reported by the press while 69% generally believe stories to be accurate. That's a pretty high number, but maybe I'm just jaded from reading all the criticism the media has gotten lately. Here are some other findings of that poll

  • The numbers of respondents who said they felt stories reported by the media are accurate match exactly results from a 1994 CBS News poll. In both cases, 69% said they believed the media was generally accurate while 22% said inaccurate.
  • When asked, in general, how often the media tells the truth, 59% said all or most of the time while 40% said some of the time or hardly ever. When the same question was asked about members the Bush Administration, 39% said they tell the truth all or most of the time while 58% said they told the truth some of the time or hardly ever.
  • Asked to compare the media's treatment of President Bush compared to past presidents, 35% said they thought the press has been harder on the current president, 18% said the media has been easier in its coverage and 45% said he's been treated about the same as others.

milieu: environment; setting.

Fwd: Madison+Vine Newsletter



An Online Subscriber Publication Of The Ad Age Group
In This Issue 2006.02.08


PRODUCTS PLACED IN ANIMATED 'CURIOUS GEORGE' MOVIE
First Feature-Length Children's Cartoon to Sell Brand Inclusions

LOS ANGELES -- Hollywood has kept its animated films off-limits to advertisers looking to place their products into family fare, but all that's about to change this weekend when "Curious George" starts making mischief at the multiplex.
full story




MAJOR BRANDS LEAP INTO LATE-NIGHT HUMOR SHOWS
Product Placement in Edgey Content No Longer Viewed as Problem

LOS ANGELES -- Traditionally wary of the off-color humor of late-night shows like "Saturday Night Live" and "MADtv," marketers and their brand integration brokers are now beginning to view such programs as virgin product placement turf.
full story




WINNING THE RACE WITH BRANDED INTEGRATION
An Interview With Sarah Nettinga of Nascar Digital Entertainment

LOS ANGELES -- Start your engines. Sarah Nettinga, director of film, TV and music at Nascar Digital Entertainment, is looking for media partners who can drive her organization's image deeper into U.S. culture.
full story


PHOTOS FROM SCREEN ACTORS GUILD AWARDS RETREAT
And Pamela Anderson's Tab Energy Appearance

LOS ANGELES -- Cameras captured the action at Backstage Creations' Screen Actors Guild Awards retreat at the L.A. Shrine Auditorium; at Coca-Cola's Tab Energy launch party in New York; and the final days of the Sundance Festival in Utah. See the photos.
full story


A SUBWAY IN-GAME BRAND CAMPAIGN GOES AWRY
Game Maker Says iI Did Not Approve Ad Insertions

NEW YORK -- In an effort to promote its sandwich fare to younger males, Subway arranged for a an in-game advertising campaign. That project has gone awry and sparked talk of a possible lawsuit.
full story


TOP ONLINE SONG AND VIDEO DOWNLOADS
Beyonce's 'Check On It' Is Week's Most Popular

LOS ANGELES -- Beyonce's 'Check On It' was the most watched video on AOL Music last week. See full chart for top iTunes, AOL and peer-to-peer music downloads.
full story





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