Wednesday, February 08, 2006

Fwd: Madison+Vine Newsletter



An Online Subscriber Publication Of The Ad Age Group
In This Issue 2006.02.08


PRODUCTS PLACED IN ANIMATED 'CURIOUS GEORGE' MOVIE
First Feature-Length Children's Cartoon to Sell Brand Inclusions

LOS ANGELES -- Hollywood has kept its animated films off-limits to advertisers looking to place their products into family fare, but all that's about to change this weekend when "Curious George" starts making mischief at the multiplex.
full story




MAJOR BRANDS LEAP INTO LATE-NIGHT HUMOR SHOWS
Product Placement in Edgey Content No Longer Viewed as Problem

LOS ANGELES -- Traditionally wary of the off-color humor of late-night shows like "Saturday Night Live" and "MADtv," marketers and their brand integration brokers are now beginning to view such programs as virgin product placement turf.
full story




WINNING THE RACE WITH BRANDED INTEGRATION
An Interview With Sarah Nettinga of Nascar Digital Entertainment

LOS ANGELES -- Start your engines. Sarah Nettinga, director of film, TV and music at Nascar Digital Entertainment, is looking for media partners who can drive her organization's image deeper into U.S. culture.
full story


PHOTOS FROM SCREEN ACTORS GUILD AWARDS RETREAT
And Pamela Anderson's Tab Energy Appearance

LOS ANGELES -- Cameras captured the action at Backstage Creations' Screen Actors Guild Awards retreat at the L.A. Shrine Auditorium; at Coca-Cola's Tab Energy launch party in New York; and the final days of the Sundance Festival in Utah. See the photos.
full story


A SUBWAY IN-GAME BRAND CAMPAIGN GOES AWRY
Game Maker Says iI Did Not Approve Ad Insertions

NEW YORK -- In an effort to promote its sandwich fare to younger males, Subway arranged for a an in-game advertising campaign. That project has gone awry and sparked talk of a possible lawsuit.
full story


TOP ONLINE SONG AND VIDEO DOWNLOADS
Beyonce's 'Check On It' Is Week's Most Popular

LOS ANGELES -- Beyonce's 'Check On It' was the most watched video on AOL Music last week. See full chart for top iTunes, AOL and peer-to-peer music downloads.
full story





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