Thursday, June 25, 2009

Touring About

Google Dips Its Toe Into Travel Space With City Tours
by Jason Kincaid on June 24, 2009


Google has just debuted the latest entry to its fleet of Labs products, introducing the search giant to the travel space. Dubbed City Tours, the new site can build itineraries for brief trips to locations around the globe in a matter of seconds. At this point details on the new product are fairly sparse — it looks like Google hasn't written its customary blog post yet, but given how basic the product is it's pretty easy to figure out how it works.

Getting started is incredibly easy — just type in where you're visiting (say, San Francisco or London), and Google will present a suggested itinerary spanning a three day trip, with around a dozen attractions per day depending on the city. From there you can change the number of days you'll be staying (Google will show more attractions the longer you stay), and you can also manually adjust the list of places you'd like to visit. You can add a new attraction by entering its name in a text field, and Google will try to find it in its database. All attractions include a star rating, along with its hours operation and location.

For the most part adding attractions works pretty well (which is going to be key given that you can't expect Google to predict everything you'll want to see). It managed to find the London Eye perfectly, and it even figured out that Platform 9¾ was located at the King's Cross Rail Station. That said, it isn't perfect: a search for Hyde Park directed me to a nearby hostel, which I suppose would have gotten me there but probably isn't the ideal result.

Perhaps the coolest part of the new product is the way it uses Google Maps to figure out which locations are closest to each other. Rather than simply present a list of places Google thinks you might want to check out, the site will logically order them according to where they're located, minimizing the travel time between each.

Given its status as a Labs product this shouldn't come as much of a surprise, but there are still a few kinks in City Tours. For one, I am apparently unable to remove events from my suggested itinerary (I've tried in both Firefox and Safari with the same issue). Likewise, sometimes when I click on the name of a location nothing happens. And it badly needs support for Google Transit, which can automatically route you across town using public transportiation — my London tour included a 99 minute walk that would have only been a couple minutes away had I ridden on the Tube.

In the mean time, there are plenty of other travel sites that offer similar (and in many cases, more robust) functionality than Google's City Tours, including TC50 finalist GoPlanitOffbeat Guides, and Zicasso.

Booking yourself


BookFresh Is OpenTable For Everything Else

Posted at TechCrunch: 24 Jun 2009 11:57 PM PDT

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In the online reservation space, you probably know about OpenTable. The restaurant reservation service's IPO in a time of drought for IPOs, made big headlines. Now imagine OpenTable for just about everything besides restaurants. That's BookFresh.


Who might need such a service? A lot more services and individuals than you may realize. While most services have some sort of scheduling system, many aren't optimized, and can't adapt on the fly to openings/changes. Massage therapists, dentists, doctors are all perfect examples of who could use such a system, founder Ryan Donahue tells us. He notes that health and beauty has been a particularly hot area.


He knows that because the service has actually been around for a little while, but it was formerly know as HourTown. But BookFresh is a much better name for the service because, "appointments are much like produce items in a grocery store, it's a perishable thing," Donahue says.


And a name change isn't all that in-store for users. BookFresh wants to be the main platform for all online appointment booking on the web. As such, they've created APIs to let developers of sites take advantage of their tools. But you don't have to be a developer to implement the service, anyone can do it with a simple line of code added to their site. This is important because a lot of people BookFresh is targeting are one-person or small operations, that probably don't have a web development team.


Donahue likens the idea of BookFresh as an appointment platform to PayPal as a payment platform. (And he should know, he used to work at PayPal — incidentally with Jeffrey Jordan, the CEO of OpenTable.) He notes that just like a lot of sites out there don't want to go through the hassle of building their own payment system, they also don't want to have to make an online booking system. Sure, it's not as complex, but it's still a hassle — and might as well be impossible for little shops/services.


And BookFresh offers some nice things with its platform. One is the ability for businesses that use it to get calls when a customer is requesting an appointment time. From your phone, you can opt to accept or decline the request. That's perfect for someone like a plumber, who may be always on the go and not able to get to a computer to confirm appointments. And the offers easy integration with Google Calendar and iCal to place appointments in your own personal calendars automatically when you accept them.


Alongside the name change, BookFresh is announcing a partnership with Webs.com, one of the largest sites for building free websites out there. A lot of small business owners are already using it, and now they'll have one click access to install BookFresh if they choose to.


In terms of monetization, the service is free for the end user, but businesses/individuals who wish to use it will pay a month fee that starts at $19.95. If larger sites choose to sign-on, there are other deals such as revenue sharing that can take place.


In terms of competition, there is Appointment-plus, but their service forces you back to their servers to handle everything. BookFresh's platform allows users to stay on the page they are already on to set everything up, Donahue says.


One service that BookFresh won't be competing with is OpenTable. They have no interest in getting into the restaurant space, Donahue says.

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