Thursday, March 30, 2006

As Prices Rise, Loyalty Follows the Lowest Fare

In the domestic airline business, less bad news is good news these days.

So some industry people are congratulating each other over new estimates that airlines in North America will collectively lose only about $5.4 billion this year, compared with $10.8 billion in 2005.

That projection, by the International Air Transport Association, is based on an assumption that oil prices will average $57 a barrel this year. Incidentally, oil prices rose to $64.16 a barrel yesterday. Still, Giovanni Bisignani, the director general of the International Air Transport Association, was a font of cautious optimism last week in a speech and a subsequent interview in New York.

For world airlines in general, "cost-cutting and the economic recovery have been so strong that we cut our 2006 loss projections in half, to $2.2 billion," he said. Actually, carriers in Europe, the Asia-Pacific and other world markets are projected to post profits totaling about $3.2 billion this year, but those gains will be offset by the $5.4 billion in projected losses in North America.

But even in North America, Mr. Bisignani said, higher fares, reductions in domestic capacity and continued cost-cutting are leading to "higher yields" and improved financial conditions.

Higher yields, by the way, is another way of saying higher fares.

On domestic airlines, yields were up 10.1 percent in the first two months of this year compared with the same period last year, according to the Air Transport Association. At the same time, the number of passenger miles flown rose 1 percent, while the number of available seats fell 4.6 percent.

Here's what I think that all portends.

One, domestic fares will rise more than some industry analysts have been predicting. Given high oil prices, airlines still cannot make money at current fare levels.

Two, projections for steadily growing demand for domestic air travel may be overly optimistic. That is because a certain percentage of demand, mostly leisure travel, has been driven in recent years by rock-bottom fares. That bottom-rung leisure niche — its size is unknown because so many business travelers jump into it when it is convenient — is extremely price-sensitive. If air fares increase significantly, and they have been edging up week by week, leisure demand may start eroding.

Three, if and when that happens, major airlines are going to be looking for more support from their most loyal and lucrative customers, frequent business fliers, who have to continue flying. But, as noted here last week, airlines have lost the loyalty of a good number of those customers, especially the ones who maintain elite status levels.

That is because elite status benefits like upgrades and first chance at choice coach cabin assignments like exit rows and aisle seats have been sharply reduced. Last year, airlines cut first-class fares to the point where flying in first class now often costs little more than flying full-fare coach — meaning fewer first-class seats were available as free upgrades. And airplanes are now flying full, and choice seats are booked well in advance on many flights, without regard to status.

There was a lot of reaction to last week's column about what many business travelers, myself included, see as the deterioration of elite status programs. A good number of readers said that they, like me, were so unhappy with the decline in benefits for maintaining loyalty that they had simply given up on working to hit the annual mileage mark for elite status.

A small number of mileage geeks, devout believers in the sanctity of frequent-flier programs, were hostile toward my suggestion that the elite status game was not worth the effort.

But a significant number of other readers also pointed out something that anyone who understands simple industry economics readily concedes. "You have been flying on unbelievably cheap fares long enough," one fellow wrote. "The airlines and their employees have subsidized you and all travelers. It is time for you to start paying a fair price for your safe air travel and stop the whining."

I believe he is correct about fares. But elite status members who feel alienated despite their loyalty certainly are not whining when they say they are now looking at air travel as a commodity. They are simply making rational buying decisions without regard to brand loyalty anymore.

Mr. Bisignani acknowledged that the days of fares sold below costs were waning. Fares "have been quite low for some time," he said, adding, "They will increase."

On the Road appears each Tuesday. E-mail: jsharkey@nytimes.com.

Tuesday, March 28, 2006

Verizon SuperPages.com joins Google AdWords

SAN JOSE, Calif.--Google and Verizon SuperPages.com have signed a deal under which the classified ad provider will help its tens of thousands of marketers get ads onto Google search result pages, the companies said Monday.

"We're pleased Verizon is an authorized AdWords reseller and helping local small businesses take advantage of the opportunities of search advertising," Google said in a statement.

Verizon SuperPages.com sends sales representatives out to businesses to sell them advertising that will appear in print and online, something Google and other big Internet companies don't have the resources to do, Eric Chandler, president of the Internet division at Verizon SuperPages.com, said here in a keynote at The Kelsey Group Drilling Down on Local conference.

The new arrangement "marries our sales channel opportunities with Google's vast advertising network," he said in an interview after the session. "We play a key role in this whole ecosystem. We are the enablers to get this group (small merchants) online."

SuperPages.com already provides business profiles to Google so that some search results include links to more information about particular businesses on SuperPages.com, Chandler said.

Deals like this "are critical to move the local search market forward because these businesses would not go on their own to Google or Yahoo," said Greg Sterling, managing editor at The Kelsey Group.

"There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit," Sterling said.

Verizon SuperPages.com powers MSN's yellow pages and provides advertisers for MSN Local and MSN Virtual Earth, Chandler said. "As Microsoft's AdCenter launches this summer, there will be opportunities for us to work with them on a deeper level," he said.

The Google deal also gives Verizon SuperPages.com advertisers access to search results pages on America Online and Ask.com through their deals with Google, he said.

Online travel stocks stranded

Not long ago, investors had high hopes for the likes of Expedia, Travelocity and Orbitz. These Internet upstarts were going to simplify the travel business by drawing traffic from travel agents and reservation phone lines. Profits were going to soar both for the sites and for their airline and hotel industry partners.

But it hasn't worked out that way.

Increasing competition from players ranging from Google to the big airlines themselves are slowing growth at outfits like the Travelocity unit of Sabre Holdings and Orbitz parent Cendant.

"People are overall fairly negative on the whole sector," says Aaron Kessler, an analyst with Piper Jaffray who rates Expedia market-perform and Priceline outperform. "They are most positive on the international side of the market. Domestic is going to remain a challenge."

Like other Web-based services, online travel is no longer a novelty. Competition is intensifying as airlines and hotels expand their efforts to get travelers to buy on their sites. Plus, there's the added problem of specialized search engines, including Kayack and Sidestep. These operations help people find the best deal by comparing prices over multiple sites.

Get the full story at The Street.com

User-generated content: Everybody's doing it... but who's sorting it?

There was no single catchphrase at PhoCusWright's TRAVDEX conference in Berlin, Germany, 9-10 March. No one technology garnered the lion's share of buzz. And that's only fitting for an event that brought together a diverse group of the world's leading travel technologists within the halls of the world's largest travel conference.

In its first year as part of ITB Berlin, TRAVDEX brought together IT professionals from around the world to map out the evolving landscape of Travel 2.0. That terrain is a technologically diverse and rapidly expanding realm rich with opportunity. But as all true technologists know, any revolution worth its weight in widgets is certain to be rife with challenges.

Among the findings of this unique gathering were the following nuances of well-documented travel technology trends:

Search is alive and well… and there's a good chance it's still stressing your infrastructure.

Search has long been a sport amongst online travel buyers, and with metasearch now making inroads into the European and Asia Pacific markets, it's a subject that will continue to drive the industry for the foreseeable future. Notably, as conversion ratios continue to rise and technologies like metasearch become more popular, suppliers are still struggling to scale.

User-generated content: Everybody's doing it… but who's sorting it?

The meteoric rise of social networks and user-generated content has certainly caught the attention of the travel industry's technorati, and online travel agencies, suppliers, portals and metasearch companies alike reported that they have already started incorporating user-generated content into their Web sites or they plan to. With this new flood of content, though, travel companies will need to have a strategy for helping users identify the information that will be most useful to them. When asked how they intend to sort and rank user-generated content, several speakers indicated their strategies are still under development. Let the games begin!

Media is getting richer.

Rich media has the potential to counter commoditization, sell location and dramatically enrich travel planning overall. The technical challenges of making it searchable, accurate and up-to-date remain. Steps are being taken to standardize rich media coding, but as with all standardization efforts, it takes time for standards to become pervasive. And despite a clear vision of the future potential of mobile rich media — there are still a number of infrastructure and content challenges to be addressed — challenges that many argue will take years, not months, to overcome.

Personalization is a priority (What did you say your name was again?)...

Personalization is on the tip of everyone's tongue, but not yet on the edge of their enterprise. In fact, many are still struggling with traditional customer relationship management (CRM) applications and system integration challenges. However, efforts to create personalized experiences — both online and off — and to develop the capacity to offer personalized rates are under way. Developers working on personalization projects should take care not to lose sight of the actual customers their efforts are aimed at — their desire for interactivity and transparency should be figured into the equation.

GNE v. GDS enters a reality check phase

The GDS new entrant (GNE) — global distribution system (GDS) debate rages on: GNEs insist that they are bringing much-needed technology solutions to the marketplace, and GDSs tout gleaming new platforms and are declaring that what is needed is a business solution, not a technology solution. Impromptu show of hands indicated that TRAVDEX attendees believe that the GNE challenge to the distribution status quo is what has brought about GDS booking fee reductions, not appreciative GDSs passing on operational savings to loyal clients. While the current effect of the GNE advent on distribution economics is clear, it remains to be seen how strong the challenge to GDS distribution technology will ultimately be.

Related Link: PhoCusWright, Inc.

Monday, March 27, 2006

Google Tests Local Ads On Maps

Google Tests Local Ads On Maps

GOOGLE IS TESTING A NEW feature on its mapping service, Maps.Google.com, that allows advertisers to display locations with an icon and also embed an image in the store information bubble.

"As part of our continuing effort to provide a positive advertising experience for users and advertisers, we are always exploring ways to improve the way we display ads," Google stated, adding: "We are currently conducting a limited test of ads on Google Local." The company declined to offer more specific details.

Kelsey Group analyst Greg Sterling said these types of ads have potential far beyond simple display images. "The possibilities are great," he said. "You could plug e-commerce into this, you could plug video into this, chat, pay-per-call--you could do any number of things that would be really interesting on these modules on a map."

Various bloggers, including search marketing blogger Shimon Sandler, noted the ads late last week. Sandler reported that the beta testing had been underway for about two weeks, and is accessible through the Google AdWords interface for advertisers on Google Local.

Sterling said that the offering doesn't necessarily put Google ahead, as competitor Yahoo has a similar function on its Maps.Yahoo.com--but it would certainly make their mapping product more advertiser-friendly. "It makes the mapping product more interesting to advertisers and potentially to consumers, who are looking for brands or locations of chain stores," he said. "Even if you're a small business, you can just add a logo."

Thursday, March 23, 2006

18 best-kept island secrets

Mysterious islands to discover and explore

George Osodi / AP file
Children run on the beach as people look on at Sao Tome, Sao Tome and Principe, July, 18, 2005. The tranquil scene is one of many to be had in palm-fringed Sao Tome and Principe, a remote pair of volcanic islands smack dab on the equator whose attraction lies in what this undeveloped corner of the world lacks: No mass tourism. No traffic. No terrorism.
By Staff
Updated: 3:44 p.m. ET March 17, 2006

ISLANDS magazine searched the seven seas and found that while it may be a small world, the globe is definitely a big place, full of surprising and mysterious islands to discover and explore.

How many palm trees are there in the world with nary a soul relaxing under them? Thousands? Tens of thousands? Millions? We traveled to 20 hidden spots on the globe — from Caribbean and European seas to the Pacific and Indian oceans — and we dutifully noted places palms stand alone. We'll tell you where you can still find a beach to yourself and an authentic island experience. (By the way, we also had the common sense to keep some secrets to ourselves.)

CARIBBEAN SEA


1. LITTLE CORN ISLAND
Just 45 miles off the eastern shore of Nicaragua is drumstick-shaped Little Corn Island, population 800. How has it remained unspoiled for so long? Sure, there are stretches of empty Caribbean beach, $5 lobster dinners that are de rigueur, hammocks that sway gently in the trades beneath palms and enviable tarpon and bonefishing. But to get here you have to be adventurous, taking the half-hour trip from Big Corn Island in an open boat. Then there's the lack of paved roads and night life — well, except for Happy Hut, a dirt-floor reggae bar. Well, no wonder it has remained a secret. Can you even imagine spending your days trying to brush the white powdery sand out of your skin's creases, or hours eating home-cooked Italian meals at Farm Peace and Love, or nights in colorful cabanas where the only sound to lull you to sleep is tree frogs and surf? Nah. It would be maddening. But Casa Iguana will hold one of its colorful, simple stilted cabanas for you if you dare. www.casaiguana.net.

2. PROVIDENCIA
Although it is closer to the coast of Nicaragua, the archipelago of San Andrés, Providencia and Santa Catalina belongs to Colombia, whose Caribbean coast lies 480 miles southeast. San Andrés is the largest of the three islands and gets the most attention from tourists. But 56 miles north of the big island is Providencia, a secret hot spot that has become the favored escape for Colombian cognoscenti. You'll get your taste of the traditional Caribbean here: beaches, seafood and locals who are of European and African descent. The English Puritans set up shop here in the 1600s, using Providencia to raid the Spanish during the colonial period and as a base for selling tobacco and hides to Dutch traders. The islands also were prime pirating ground. Providencia has one of the Americas' largest coral reefs, which has recently been designated a UNESCO World Biosphere Reserve. On Providencia, stroll down the romantically named Lover's Lane, a wooden bridge that connects the island to Santa Catalina and its 300 inhabitants. On this tiny island is the pirate Henry Morgan's fort, where you can see the famous brigand's cannons. www.san-andres.com

3. MONA ISLAND
Forty-two miles off the west coast of Puerto Rico, Mona Island offers intrepid travelers as many bragging rights as those more-distant island getaways. You won't find any high-end resorts on this flat, rocky island unless you bring your own yacht — or consider a North Face four-man tent an escapist's luxury. The payoff here is an authentic, pristine Caribbean island two hours from Miami. Pull a telescope out at night and go constellation crazy when the sky darkens thick and heavy over your head, pregnant with stars you probably didn't even know existed. As the sun rises, grab your snorkeling gear, because this is where Mona Island will ignite your inner explorer. One quick glance through the looking-glass surface will reveal a seascape rich with thickets of black coral trees and massive sponges that provide shelter to more than 270 species of marine life. Oceans Unlimited provides camping excursions to Mona Island. www.oceans-unlimited.com.

EUROPE'S OCEANS

4. GIGLIO
This island, off the west coast of Italy in the Tyrrhenian Sea, has been owned by the town of Perugia, the town of Pisa and even the famous Medici family of Florence. It has been inhabited since the Stone Age, was attacked by both the Saracens and the dread pirate Barbarossa and used as a military outpost by everyone from the Etruscans to the Romans to the Abbey of Fontane. But it was under the rule of Pisa in the 13th century that the magnificent medieval walled town of Giglio Castello was built. Meander this world of romantically narrow streets, archways, ramparts, external stairs, holy relics and hidden piazzas. Sample the lovely local amber wine and hike through the hills to do some bird-watching. Trek to Giglio Porto, which overlooks a bay renowned for its clear waters. For a small place (even most Italians haven't heard of it) with such a lengthy history of habitation, it's surprising that about 90 percent of the island still remains relatively unspoiled and bucolic. Giglio is that rare treasure of an island that has remained hidden in plain sight. www.isoladelgiglio.it

5. ISLE OF ARRAN
Standing on the rocky cliffs that form the coastline of the Isle of Arran, it's easy to see why the island's slogan is "Scotland in Miniature." The island, a one-hour ferry ride from Ayrshire on the west coast of Scotland, lets you enjoy all of what Scotland has to offer — desolate heaths, Celtic hills, castles and the taste of local scotch — within a smaller space. Wander the vast halls and misty gardens of Brodick Castle, at the foot of Goatfell Mountain. Dating back to the 16th century, the castle now houses artwork and sculpture collected by the various dukes and duchesses who lived in the red sandstone edifice. Tour the mystical Machrie Moor, where you will see several stone circles, and standing stones that are over 18 feet tall. While no one knows their true purpose, the stones are tied to myths of giants roaming the land. Who else would be capable of erecting such monuments? Before nightfall, warm yourself up at the Isle of Arran Distillers; the single-malt made there is a perfect precursor to a dinner of wild salmon, for which the island is known. www.visitscotland.com. More about Scotland on ISLANDS.com.

6. SAO TOME & PRINCIPE
Word about São Tomé & Principe, a two-island nation that sits 150 miles off Equatorial Guinea on the western coast of Africa, is rippling through the islands travel world like a wild banshee. It's safe, lushly exotic, exquisitely tropical and almost completely undiscovered. Plus, just being able to say you've been there or know about it gives you some major bragging rights. Sure that's some high-handed hyperbole, but these islands on the equator have everything adventurous travelers could dream of: stream-riddled and mist-shrouded jungles crowded with more than 700 species of plants, including one-of-a-kind orchids and begonias the size of beach balls; 15 species of birds found only on these islands (including the São Tomé grosbeak, which is seen about once every 100 years); and diving and snorkeling in waters that are virtually unexplored. São Tomé is also ringed with apathy-inducing beaches, which you will likely have all to yourself. www.sao-tome.com.

7. ILE DE RE
There are secrets, and then there are secrets. Île de Ré qualifies as the latter — it's been witness to the full history of France's human occupation. But when savvy Parisians need to escape, Île de Ré is where they go. This enchanting island off La Rochelle on the Atlantic coast of France is rife with history — forts, castles, haunted lighthouses, crumbling abbeys. Here beach life predominates, and the daily pace moves with the measured tempo of an ambling bicycle along more than 60 miles of bike paths. Cruise through captivating towns such as Rivedoux-Plage, La Flotte and Saint-Martin-de-Ré, all built around fishing harbors with postcard-perfect 16th- and 17th-century fortifications that once kept pirates and the English at bay. Browse markets teeming with flowers, fruit, oysters, vin from local vineyards and pineau, a regional specialty similar to sherry. At night, Île de Ré becomes France's music island, as almost every experience involves sensual, folksy, historic and/or modern beats. www.iledere.com.

PACIFIC OCEAN

8. SOLOMON ISLANDS
Scattered across 500,000 square miles of aquamarine Pacific Ocean are the  922 islands known as the Solomons. This is a mystical land of mist-enshrouded rainforest, volcanoes, World War II shipwrecks and skull shrines (the Solomons were infamous headhunting grounds in the 19th century). The islands are riven with waterfalls, and the saltwater lagoon, Marovo, was described by James Michener as the eighth wonder of the world. The Western Province of the Solomons, where Marovo Lagoon, New Georgia, Ghizo and many other islands and atolls are located, is the most-visited area. Keep the numbers in perspective, though: The entire island chain only gets 4,000 visitors per year. Don't miss Skull Island, where you can see a shrine adorned with shell money and the skulls of warriors and chiefs. Also nearby is volcanic Simbo Island, where the megapode bird incubates its eggs in the heat of volcanic sands. Go for a walk in the bush, take a look at woodcrafts such as nguzunguzu (a carving placed on the hull of a war canoe), and be sure to go underwater.  www.visitsolomons.com.sb. More about the Solomon Islands on ISLANDS.com.

9. NIUE
"Behold the coconut!" is what one of the original Tongan, Samoan or Cook Island settlers supposedly exclaimed upon seeing Niue, giving the island its name (niue means the aforementioned phrase). They were surprised that a rocky island roughly 1,500 miles northeast of New Zealand, with cliffs rising 60 feet straight from the sea, could support coconut palms — and thus habitation. Today we proclaim, "Behold Niue!" This is where, in fall, visiting whales outnumber visiting humans. A quarter of the island is covered in virgin rainforest, and caves and coves gnaw the coastline, all waiting to be explored (until the mid-1800s the islanders lived in these caves). Although there are roughly only 2,000 residents, you'll find many are well-versed naturalists who will guide you through the mysteries of the rainforest, take you on reef walks and show you the most stunning underwater cave system in the South Pacific. Come to Niue during one of its 14 annual village days and watch the women weave baskets, and then nibble on delicacies cooked in an earth oven called an umu. www.niueisland.com.

10. POHNPEI
One of the world's greatest mysteries awaits on Pohnpei, the largest island in the wide Pacific sweep of the Federated States of Micronesia. The ancient ruins of Nan Madol, massive structures made of stacked basalt "logs" surrounded by manmade channels, have often been called the Venice of the Pacific. Nan Madol once had a thriving civilization, though no one knows when it was built or when its inhabitants left. Exploring Pohnpei, a lush island covered with waterfalls and rainforests, one is hard-pressed to explain why anyone would want to leave this idyllic place. Trek to Mount Nahna Laud, the island's highest point at 2,600 feet, and you'll be treated to a view of the coral reef that surrounds the almost perfectly circular island as well as dozens of rivers and waterfalls. The green foliage, flowers and such striking scenes as Kepirohi, Sawarlap and Liduduhniap falls are breathtaking. But to get to the core of the culture and its legends, you should accept the invitation of the friendly locals and join them around the ceremonial sakau bowl, an experience unique to Pohnpei. A few cups of this tingly brew and you may be well on your way to discovering the secrets of this island of mystery. www.visit-fsm.org/pohnpei .

11. AMAMI
For a place that even most Japanese people aren't familiar with, Amami Island, about 170 miles south of Japan, packs a punch on the cultural and natural aspects of island adventures. Most of the world doesn't know much about the southern Japanese islands of the Ryukyu Archipelago (which includes Amami), stretching from Kyushu to Okinawa. Because of Amami's relative isolation, the traditional culture of living harmoniously with nature emanates from all aspects of life on this island where Japan and Polynesia meet. Amami's hills are covered in subtropical forests, and its endemic potpourri has earned the island the nickname "Japanese Galapagos." Its coral reefs are on the World Wildlife Fund's Global 200 eco-regions list; there's a mysterious and primitive rabbit that exists only on Amami and is classified in Japan as a "national monument"; and there are rare endemic thrushes, colorful Ryukyu robins, Lidth's jays, Amami woodpeckers and Ryukyu scops owls. Of course, people live here, too, and Amami is world-famous for its kimonos made of pongee silk. Travelers can see them during summer festival-season parades and watch silk artisans practice doro-zome dyeing, a process done primarily on Amami. Plan your trip around the plethora of festivals and traditional dances that rule the island's social calendar. The pageantry and rituals of the Harvest and Yonshi Dance and Yagoro-don effigy festival are rarely seen outside these islands. www.jnto.go.jp.

12. RURUTU
Hidden away in the Austral Islands of French Polynesia, about 340 miles south of Tahiti, Rurutu preserves a Polynesia tradition that has all but vanished elsewhere in this island nation. Every year during the Tere ritual, the entire population makes a pilgrimage around the 34-square-mile island, stopping at many of the historical marae, or sacred sites (the best-preserved exist at Pareopi and Vitaria). Go there in July when, during the Tahitian Heiva holiday festival, the inhabitants of Rurutu compete in the ancient sport of stone lifting. It's like watching a local strongman competition with theme music. Should you come any time from August through October, watch the humpback whales that migrate to these electric-blue waters to give birth to their young, or better yet, snorkel with them. Typically, the mother will rest on the seafloor while the curious calves frequently rise to the surface to breathe. If you've never experienced the majesty of a whale in the water, hearing its whale song pass through your body is a breathtaking and life-changing moment. Like Rurutu itself, the memory of the experience will be unforgettable. www.tahiti-tourisme.com.

13. LOYALTY ISLANDS
New Caledonia may already be known to South Seas aficionados. It has the largest lagoon in the world and a cosmopolitan capital, Noumea, often called the "Paris of the South Pacific." Its real secrets, however, are 60 miles off the mainland's east coast. The Loyalty Islands of Lifou, Maré and Ouvea are studded with limestone caves and emerald waters and have an intact Melanesian culture. On the capital of Lifou, visit Joking Cliffs, home to a Kanak tribe. On Ouvea, head to the west coast to stroll its uninterrupted 14 miles of beach, see its endemic parakeets and cross the bridge to the paradise of Mouli Island. On Maré, which is divided into 29 tribal villages, attend the festival of the avocado and visit one of the largest underwater lakes in the world. Stay in a gite, accommodations that range from grass huts to bungalows and are hosted by Melanesian families. www.newcaledoniatourism-south.com. More about New Caledonia on ISLANDS.com.

14. KIRIBATI
Not only is the island nation of Kiribati (pronounced Ki-ri-bas) a secret South Pacific gem north of Fiji, but it's also a place that keeps its secrets well. Almost too well. The three island groups of Kiribati — Phoenix, Line and Gilbert Islands — are swirled in a thick broth of legend and mystery. Amelia Earhart disappeared over the Phoenix Islands, and all kinds of weird anomalies exist throughout the area, especially off the small island of Nikumaroro. At night here, unexplained lights dance and weave through the palm thickets, even though no one has lived on the island for decades. If you come ashore on Nikumaroro you need to "wash" your face with sand to disguise your appearance from the mercurial island spirits. No one is allowed on the island at night. The last person to spend the night there, an Earhart researcher stranded by bad weather, allegedly refused to speak about what happened to him in the dark, alone on the island. But every island in this nation is not an Outer Limits episode in the making. Spread over 313 square miles of ocean, Kiribati, which straddles the equator, includes such enchanting islands as Christmas, Millennium, Tarawa (with its many World War II artifacts) and perhaps the most pristine island in the Pacific, Palmyra, which is now wholly owned by the Nature Conservancy. www.trussel.com/f_kir.htm.

INDIAN OCEAN

15. COCOS (KEELING) ISLANDS

About 2,000 miles off the west coast of Australia, the virtually unknown Cocos (Keeling) Islands are the perfect archetype for paradise ruled by the hammock, palm, sand and sea. The closest neighbor, Christmas Island, is nearly 650 miles distant. As a result of this isolation, the Cocos (Keeling) Islands have become a waypost for just about everything that travels great distances under, on or over the ocean. The travelers who usually make this pilgrimage have one of three things in mind: birding, scuba diving and total island relaxation. The numerous red-footed boobies, terns, noddies, herons and frigates were probably the original inhabitants. In 1826 the first settlers arrived, and Home Island and West Island are now where the majority of the local populace of 800 lives. Water-minded explorers quickly find their way to the underwater haven of Direction Island to experience the world-renowned Rip, a site that swells with gray and whitetip reef sharks, giant manta rays, dolphins and fearless Napoleon wrasse. www.cocos-trourism.cc..

16. LAKSHADWEEP
Lakshadweep, which means "thousand islands," is an archipelago of 12 coral atolls and 10 inhabited and 17 uninhabited islands spread across 8,000 miles of crystalline Indian Ocean. With a history steeped in oceanic isolation, the people developed unique social quirks that frequently occur on remote island outposts. Women on some islands inherit ancestral land, and husbands are obliged to make yearly "upkeep" payments to their wives. If they fail to do so, the wife can demand a divorce. On the island of Minicoy, the husband takes the wife's family name and the wife rules the family.  Lakshadweep's greatest appeal, though, centers on the pale blue waters of the lagoon, the reef, the soft, creamy beaches, the utter friendliness of the people and its total lack of tourism pretense. www.lakshadweep.nic.in

17. MAFIA ISLAND
While travelers often make plans to visit Zanzibar, many miss seductive Mafia Island, located in an archipelago made up of nine islands 100 miles to the south. It's an African safari with hippos, ibises, antelopes and hawksbill and green turtles, with half the coastline — some 511 miles — designated a Tanzanian marine park. Its approximately 40,000 people, mostly Muslims, fish the waters and farm cassava, pigeon peas and papaw. They commute by jahazis (dhows) to points on the mainland and also to nearby islands such as Jibondo and Chole. How Mafia got its name is a secret (but it may be derived from the Arabic word morfiyeh, which means "archipelago"). Kinasi Lodge arranges island excursions. Drive into African villages like Kirongwe, famous for its clay pots, and Jimbo, famous for its ukili mats. On Chole are old Arabic buildings once used as a German prison in World War I. On Jibondo, famous for its boatbuilding, is a shipyard as well as octopus fisheries. www.mafiaisland.com. More about Zanzibar on ISLANDS.com.

18. TIWI ISLANDS
In the far north of Australia, about 45 miles off the coast of the city of Darwin, the Tiwi Islands of Bathurst and Melville are steeped in aboriginal history, spirituality and traditional culture. In fact, the islands are a last enclave of Australia's Aboriginal community. Tiwi traditions are completely oral, and the people live off the land much as they have since the Aboriginal beginning of time, called "The Dreaming," when the Tiwis' world came to be. Most travelers visit these islands on day trips from Darwin, but there are a couple of wilderness lodges on Melville. The islands are world-famous for their expressive dot and line art, totem-like Pukumani burial poles and some of the most picturesque waterfalls — Pickertaramoor and Taracumbie Falls on Melville, and Tumwarripi Falls on Bathurst — in all of Australia. The Tiwi language is unique and has no written form. One part of modern life that the Tiwi people have embraced, though, is "footie" (what we call rugby), and this small island enclave produces some of Australia's top players. www.australia.com More about Australia on ISLANDS.com.

 

More Travel on MSNBC.com

 

Each issue of ISLANDS Magazine explores the most beautiful island destinations in the world, from tropical island outposts to the sophisticated gems of the Mediterranean. Our top-rate photographers and writers discover the quiet beaches, boutique hotels, and unique cultural experiences that make island travel unique.

Thursday, March 16, 2006

Tripadvisor sees trend shift favoring classic popular destinations

Sixty-two percent of travelers intend to visit Europe in 2006 and Italy is the top European destination, according to a recent TripAdvisor survey of more than 1,800 travelers worldwide.

While Eastern Europe was the preferred European region last year according to a May 2005 TripAdvisor survey, it seems the tides have turned. Seventy percent of respondents said they would rather travel to Western Europe this year, if money were not a factor. Forty-four percent cited spring as the best season to go.

When asked if they could choose just one Western European city to visit in 2006, Rome was the most popular destination among travelers, with sister Italian city Venice placing second. Prague was the top choice among Eastern European destinations.

Perhaps the popularity of the Italian cities can be attributed to the local fare. Italy was overwhelmingly the top choice (54 percent) for best cuisine. Rome finished first among European cities for having the most attractive locals.

Dublin is the city with the friendliest and most helpful locals, according to survey respondents. Americans gave London the edge for most affable citizens.

"We are seeing a trend shift with travelers now favoring classic popular destinations such as Rome, Venice, Paris and London, while Eastern Europe was all the rage in 2005," said Michele Perry, director of communications for TripAdvisor. "With all of the incredible variety Europe has to offer, it was surprising that the top two cities according to travelers are both in Italy."

Top 10 Hotels in Italy Based on the TripAdvisor(TM) Popularity Index:

- Hotel Davanzati, Florence, Tuscany
- Residenza Il Villino, Florence, Tuscany
- Hotel Al Ponte Mocenigo, Venice, Veneto
- Residenza Cellini, Rome, Lazio
- Hotel Antiche Figure, Venice, Veneto
- La Villa Hotel, Asti, Piedmont
- JK Place Hotel, Florence, Tuscany
- Furore Inn Resort, Salerno, Amalfi Coast, Campania
- Foscari Palace, Venice, Veneto
- Palazzo del Selvadego, Venice, Veneto

Wednesday, March 15, 2006

What a Walk!!

Irishman Stephen "Walker" Malone is launching his 26,000 mile / 40,000 kilometer charity hike on April 1, 2006 (I'm told it's no April Fool's joke). The World Wide Walk for AIDS orphans begins from "San Martin", Millicent Road within the village of Clane, Co. Kildare, about 20 miles (32 kilometers) west of Dublin.

The goal is to raise funds for Aids Orphans. The travel plan is roughly: Ireland, the United Kingdom, Spain and France. Then Asia, Oceania, and the Americas.

Of course, there are a few ships involved. For example, the first day's walking will take Stephen "Walker" Malone to the ferry terminal at Dublin Port. Then he takes a ferry from Dublin Port across the Irish Sea to Holyhead in Wales.

Monday, March 13, 2006

Industry Watch: Rooms With a View

by Erin F. Sternthal, March 2006 issue , MediaPost
WHILE THE LODGING INDUSTRY IS charged with putting heads in beds, the new reality, according to hotel chains, is that to stay ahead of the competition they must offer more than just another square box.

Long gone are the days when customers were satisfied with a hotel that offered a clean room, a restaurant, and maybe even a swimming pool. Today's savvy travelers expect higher levels of service, stylish design, wireless connectivity, and a place to sleep that is as comfortable as their own home, if not more so.

The wake-up call for the industry may have been the launch of Starwood Hotels & Resorts' signature Westin Heavenly Bed in 1999, which prompted hotel chains to focus on the guest sleep experience. Thus began the "bed wars," with major brands swapping out tired bedspreads and mattresses with customized bedding ensembles promising a restful night's sleep.

The bed overhaul also spilled over into the bath experience and ultimately the entire room, with chains redesigning spaces to include more luxurious and high-tech touches, particularly WiFi and high-speed Internet service, video game consoles, and CD stereo systems.

The Web has become a relatively new means of touting these upgrades. For example, Hilton Hotels typically hasn't used online media as a primary marketing vehicle. Yet Hilton executives say that as more consumers research and book travel online, this channel has become increasingly more important.

Research proves it. "PhocusWright's Online Travel Overview" estimates that sales from leisure and unmanaged business travel sites last year totaled nearly $65 billion, with 30 percent of all U.S. travel sales booked online. By 2007, that number is expected to jump to $93.6 billion, or approximately 40 percent of the market.

GOING PLACES

It's no surprise, then, that hotel companies are embracing the Web to capture more customers. Hilton's $1 billion "re-ignition" campaign, which launched in January, features emotionally driven print, TV, and online advertising components using the tagline "Travel Should Take You Places."

"We heard that travel is no longer positive, that people lost those wonderful feelings of what travel should do," says Abby Spatz, senior director, Hilton brand marketing and advertising. So with the help of Y&R Advertising, the 87-year-old hotel chain launched a campaign tying together music and animation to forge an emotional connection with customers while promoting improvements to physical properties.

With a Flash-enabled microsite (www.hiltonjourneys.com), Hilton uses dancing characters to feature the "Entertain" section of the site, a woman floating through the skies in its "Pamper" link, and a businessman on the run to illustrate "Empower."

"Travel should awaken mind, spirit, and senses," adds Kirk Thompson, vice president, Hilton brand marketing. "Flash is an integral part of our site because sight, sound, and motion are the best ways for people to interact with us, as opposed to clicking and reading."

The site uses a single line to underline the catchphrase, "Travel Is More Than Just A to B." In addition to videos, Hilton Journeys also allows viewers to interpret travel in their own way by drawing a postcard and e-mailing it to a friend. "We wanted the campaign to use a medium that people most actively use to shop for and understand travel," says Thompson. "While we wanted to ensure that the campaign signals the re-ignition of the brand, we also wanted the same transformation to occur in online connections."

Marriott International was thinking along similar lines when it hired T3 Labs to develop an interactive Web site (www.ExperienceMarriott.com) showcasing its "guest room of the future." Using video and cutting-edge Flash technology, the microsite takes visitors through the new room, opening closet doors, turning down beds, turning on showers, and adjusting ergonomic desk chairs.

"It's a virtual tour of the bed, the technology, and things users are most interested in," says Amy McPherson, executive vice president, sales and marketing, Marriott International. She adds that Marriott took home the 2005 Gold Adrian award for technology innovation on the site.

"We will continue to leverage Marriott.com," McPherson says. "It's a great distribution channel, but it's also a huge marketing engine. Through search engine optimization, we're creating links with the Amazon.coms, so we're getting a lot of people we haven't seen before coming into the site from a lot of different channels."

The $5 billion investment in Marriott's new look will span the next five years as owners and franchisees convert their hotels. To inspire and educate the traveling public, Marriott also hit the streets of New York's Times Square in September with the mSpot -- a four-day extravaganza with free concerts and morning workouts led by Marriott fitness instructors. A print ad campaign for the Revive bedding collection followed, showing an energized guest soaring over a crisp white bed. The campaign received the Innovation and Impact award at the JCDecaux Second Annual Airport Advertising Upfront.

SMART STREAMING

Interactive experiences are also part of Holiday Inn Express' Simply Smart shower program, featured on its Web site (www.hiexpress.com). The site, which receives approximately 20,000 hits per day, showcases the company's $20 million bathroom makeover with an online tour. A voice prompts visitors to click on one of four different bubbles to view the curved shower rods and new curtains, extra-fluffy cotton towels, bath amenities, and the Stay Smart showerhead by Kohler.

Holiday Inn Express also linked its TV ads to the site and created a retail section for consumers to purchase the bathroom products. "We have seen enormous success behind the marketing of the Simply Smart shower launch, in which the interactive experience played a key role," says Verchele Mills, vice president of brand management for Holiday Inn Express. "It allowed the brand to truly highlight unique features and benefits of our experience in a way that it couldn't have via any other medium." The interactive experience, she says, receives nearly 10,000 unique visitors per month.

As customers become more comfortable booking travel on the Web, look for hotel chains to step up their promotional efforts online. "Marketers are becoming more aggressive with their e-commerce decisions," says Jennifer Gassman, media director of Nurun/Ant Farm Interactive, a full-service interactive advertising agency. "A significant component of that aggressive strategy is targeting and converting prospective travelers online. We've definitely seen a shift in marketers' budgets toward online media."

Six travel technology trends for 2006

By John Bray, Cathy Schetzina and Susan Steinbrink.

2006 is already shaping up to be a productive year for travel technology. RSS feeds are popping up, venture capital is flowing in, IT departments are seeing projects large and small come to fruition ... and launching new ones. As anyone who has tried in the past to predict when mobile will really take off knows - it isn't always easy to anticipate just when a public-facing technology will reach the much-discussed tipping point. Some technology trends develop at a steady - and predictable - pace, while others are hyped to near-extinction before they flourish.

PhoCusWright analysts see several technology trends - some visible, some behind-the scenes - being important in 2006. Here are six trends to watch in the coming year.

1. Electronic Snacking

The consumer has developed an insatiable appetite for news, media and music tracks. To accommodate this, technology will play an even greater role "behind the scenes" in travel e-commerce by encouraging repeat and just-in-time purchases. More products are conforming to consumers' need for quick "sound bytes" of information, pricing and travel options prior to, during and post travel. For both leisure and corporate travel, its delivery will be driven by technologies that enable consumers to receive travel information and services off the browser.

RSS (Really Simple Syndication), which permits users to subscribe to their choice of content sources across the Web, will continue to spread across the industry and gain traction as more consumers become aware of its potential. Aggregation tools (such as personalized start pages) have the capacity to display summaries of these subscriptions, which update automatically when new information is available. RSS reduces the need for users to search multiple Web sites and will make it easier for travellers to pull only the information that interests them.

As anticipated, suppliers and online travel agencies have launched a number of RSS feeds over the last several months, most of which provide information on travel deals. More personalized feeds are in the works and will further the customization agenda and add value by providing real-time travel information.

Mobile devices, including phones, PDAs and iPods, will become increasingly important because they are ideal in the short term for receiving discrete hits of information. With more than 500 million people having their first experience this year with mobile phones, it may, in some regions of the world, surpass and leapfrog usage of the Internet, This is because, more people have access to mobile phones than computers and these devices are increasingly outfitted with more functions, capabilities and power. Their value in travel will increase exponentially when travellers are able to conduct commerce with them. Travel companies will continue laying the groundwork in 2006. In the meantime, mobile mapping applications, real-time traveller information and a renewed focus on the largely underserved mass of iPod users will rule the day.

The snacking trend translates to increasing interest in Software as a Service (SaaS) in travel companies' IT departments this year, with software-on-demand models providing a potential cost-saving alternative to hosting software in house. Worldspan, for example, in 2005 announced plans to shift its internal customer relationship management, human resources and payroll, and entertainment and travel expense management systems to a Software on-demand model. While the idea is not a new one, the model is becoming increasingly viable and spending on software-on-demand should increase significantly.

2. The web gets social; travel mingles

Social technologies are the talk of the technorati, with blogs, bookmarks and tag clouds popping up across the net. As the Web has grown larger, users have discovered that sorting the net is a lot more productive with a little direction. Social networking makes it possible for people to share information about personal experiences, recommended sites and interesting content. For people planning travel, the ability to tap the experiences and advice of a Iarge network of people could be invaluable - and when those recommendations have already been filtered based on shared interests, perhaps shared friends, the results will be impressive.

On the tagging front, users are exploring a new way to organize information on the Internet intuitively—simply by assigning searchable keywords to images, bookmarks and blogs. The practice has gained popularity on sites like the photo-sharing service Flickr, which was recently acquired by Sunnyvale, Calif.-based Yahoo! Inc., where the majority of images have been tagged by users. Tagging systems are also referred to as "folksonomies," which Wikipedia defines as "a neologism for a practice of collaborative categorization using freely chosen keywords."

In 2006, look for existing travel companies to begin incorporating social technologies into their online strategies. "Travel-related social networking tools will be hot on travel Web sites this year - and companies will take a close look at how tagging might be used as a differentiator in the hotel realm and in building excitement over travel experience planning. Look for a few social related travel startups as well in the coming year.

3. The three D's - Dashboards, Data Mining and Dating: Power shift toward consumers

This trend is about leveraging past trip patterns, traveller behaviors and trend data to predict future opportunities for savings (corporate through dashboards) and inspire relevant travel purchases (consumer through data mining). It is about anticipating what information travelers, travel managers or procurement decision makers want to have at their fingertips, what a firm could/should do next to better serve them and delivering on these needs. And, all three are required to strengthen a firm's brand affinity with prospective and current customers and cultivate "customer stickiness."

To date, travel providers have not effectively responded to travelers' interest in a branded site where information can be shared. This gap has given rise to blogs and online communities that exist throughout the net. Community sharing has become so popular and successful because these venues have helped travelers to visually and compellingly share their experiences with family, friends, colleagues and even strangers. Like on-demand TV, these chat rooms, blogs, social networks, and tagging and bookmarking activities have given travelers control of the experience (shopping, buying and travel) to make 2006 all about wooing the customer and forming a relationship based on shared information, not just purchases (similar to dating).

The challenges for travel companies lie in 1) effectively integrating and utilizing data mining technology, 2) embracing social technologies in a timely manner and 3) reconciling the need to relinquish control and discard outdated models with the ultimate goal of building brand.

Technologists have the opportunity in 2006 to help their organizations establish a plan for bringing all of the pieces together: dovetailing social and data mining tools to forge a new type of relationship with consumers and enabling novel ways of owning brand within an increasingly consumer operated Web.

4. Alternate distribution channels

Cambridge, Mass.-based ITA Software Inc. and Chicago, Ill.-based G2 Switch Works Corp. spent 2005 promoting their alternative distribution systems and refining their agent desktops. The GDSs could be on the losing end. Although the leak will be minor at first, ITA, G2 and others will make progress in building out to suppliers and begin to position themselves to optimize their market-share capture. ITA's $ 100 million influx of capital - whether it's largely earmarked for alternative distribution efforts or not - will further infuse confidence in the company and keep the subject of alternative distribution a viable one.

5. Rich Media

At The PhoCusWright Conference in November 2005, hoteliers continued to express concern about the commoditization of travel, and Michelle Peluso, CEO of Southlake, Tex.-based Travelocity, acknowledged the challenge of finding effective ways for hoteliers to differentiate their product. Rich media has the potential to be a powerful tool and travel companies will begin to capitalize on it,

With broadband penetration on the rise, rich media not only has the potential to differentiate hotel rooms, but enables companies to leverage sound, animation, real-time video and interactive maps to help consumers to visualize the travel experience. The novelty of mediocre rich media, however, has worn off. It's unlikely that an overwhelming crop of rich-media product announcements will hit the wires in 2006, but tech departments will be busy behind the scenes addressing the integration, content management and simple division-of-labour challenges that will enable rich media to become a truly valuable tool.

6. X marks the spot

Mapping technology has received a great deal of attention in the travel space of late, as more travel companies incorporate interactive maps into their Web sites and mapping APIs inspire technology enthusiasts to create their own custom maps. Mountain View, Calif.-based Google Inc., Yahoo! and Redmond, Wash.-based Microsoft Corp.'s MSN have released mapping application program interfaces (APIs) and Denver, Colo.-based MapQuest Inc. is expected to follow suit—giving companies and individuals the mapping tools they need to create a broad range of mapping mashups.

Web application mashups combine two or more services, often a mapping application arid a data source, to create unique maps with overlaid location-based information. Maps are popping up that track favorite restaurants and hotels, drink prices, parking spaces and recommended walking tours of various cities. Blogs are appearing that are devoted entirely to tracking the maps that are being created ... a sure sign that this trend is going to be big.

Interactive maps provide an obvious way to organize information about a city or neighborhood and will increasingly become a staple of the trip-planning process. Travel companies should exploit opportunities to incorporate data-rich maps into their own Web sites and take steps to integrate the capability with social technologies in the short term and realtime data sources in the long term. As maps become even more data rich and GPS-enabled mobile devices become the standard, mapping technology will be a goldmine of opportunity in the travel space - before, during and after the trip.

Innovation Analysis Group is a market research, analysis and consulting firm.

Friday, March 10, 2006

The Flying Luxury Hotel

John MacNeill
Even though the Aeroscraft dwarfs the largest commercial airliners, it requires less net space on the ground than any plane because it doesn't need a runway. The airship takes off and lands like a helicopter: straight up and down.



The Flying Luxury Hotel
Tomorrow's cruise ship will sail through the air, not the water

By Joshua Tompkins

John MacNeill
LIFTOFF!
On a pressurized plane, windows like these would explode outward . The Aeroscraft does not fly high enough to need pressurization.
ad
ad
ad
ad
This is not a Blimp. It's a sort of flying Queen Mary 2 that could change the way you think about air travel. It's the Aeroscraft, and when it's completed, it will ferry pampered passengers across continents and oceans as they stroll leisurely about the one-acre cabin or relax in their well-appointed staterooms.

Unlike its dirigible ancestors, the Aeroscraft is not lighter than air. Its 14 million cubic feet of helium hoist only two thirds of the craft's weight. The rigid and surprisingly aerodynamic body—driven by huge rearward propellers—generates enough additional lift to keep the behemoth and its 400-ton payload aloft while cruising. During takeoff and landing, six turbofan jet engines push the ship up or ease its descent.

This two-football-fields-long concept airship is the brainchild of Igor Pasternak, whose privately-funded California firm, Worldwide Aeros Corporation, is in the early stages of developing a prototype and expects to have one completed by 2010. Pasternak says several cruise ship companies have expressed interest in the project, and for good reason: The craft would have a range of several thousand miles and, with an estimated top speed of 174 mph, could traverse the continental U.S. in about 18 hours. During the flight, passengers would peer at national landmarks just 8,000 feet below or, if they weren't captivated by the view, the cavernous interior would easily accommodate such amenities as luxury staterooms, restaurants, even a casino.

To minimize noise, the aft-mounted propellers will be electric, powered by a renewable source such as hydrogen fuel cells. A sophisticated buoyancy-management system will serve the same purpose as trim on an airplane, allowing for precise adjustments in flight dynamics to compensate for outside conditions and passenger movement. The automated system will draw outside air into compartments throughout the ship and compress it to manage onboard weight.

The company envisions a cargo-carrying version that could deliver a store's worth of merchandise from a centralized distribution center straight to a Wal-Mart parking lot or, because the helium-filled craft will float, a year's worth of supplies to an offshore oil rig. "You can land on the snow, you can land on the water," Pasternak says. "It's a new vision of what can be done in the air."

Aeroscraft
Purpose: Long-range travel for passengers who are more concerned with the journey than the destination
Dimensions (feet): 165 h x 244 w x 647 l
Max Speed: 174 mph
Range: 6,000 miles
Capacity: 250 passengers

not a single high-rise

(Coastal Livingexternal link ) -- These coastal bike rides show off scenery at whatever pace feels comfortable. And they parallel pavement, so drivers can share the views.

Lopez Island, Washington

Quiet, rustic, and always green, the San Juan Islands north of Seattle encapsulate the Pacific Northwest's gently rugged natural beauty. A leisurely ride around Lopez, the flattest of the San Juans, often yields wildlife sightings. Circling counterclockwise, thus staying on the shore side of the road, provides the best views. A full circuit clocks in at about 33.5 miles, depending on detours to shops, restaurants, parks, and beaches. Contact the Visitors Bureau at 888/468-3701 or visit guidetosanjuans.comexternal link .

Jekyll Island, Georgia

The bicycling craze hit this island a century ago, when Jekyll was the exclusive winter playground of Rockefellers, Vanderbilts and their gilded ilk. A loop around the island today extends about 16 miles, mostly on a paved, flat bike path that runs for long stretches beside the beach. It also wanders past the grand Jekyll Island Club Hotel and some of the showplace "cottages" that survive from Jekyll's posh past. Contact the Convention and Visitors Bureau at 877/453-5955 or visit jekyllisland.comexternal link .

Presque Isle State Park, Pennsylvania

Presque Isle peninsula curls protectively around Erie, Pennsylvania, on the north shore of Lake Erie. A 13.5-mile trail around the park offers lots of picnic areas and other enticing places to rest. Flocks of migrating birds (waterfowl in March, shorebirds in April) make spring a wonderful time to visit; 814/833-7424 or presqueisle.orgexternal link .

Island Beach State Park, New Jersey

Visiting this 10-mile finger of a barrier island between Barnegat Bay and the Atlantic Ocean amounts to a trip in a time machine. Decades ago, most of the Jersey Shore looked like this -- unspoiled beaches, dunes, wildlife and not a single high-rise. The 8.1-mile, two-lane road saves a nice reward for the end: views across the inlet of Barnegat Lighthouse, known locally as "Old Barney." The park shelters a variety of birds, including a colony of ospreys; 732/793-0506 or njparksandforests.orgexternal link .

Corpus Christi, Texas

Sailboats glide and windsurfers swoop across Corpus Christi Bay near the gray bulk of the aircraft carrier USS. Lexington, now a museum. Shoreline Boulevard/Ocean Drive curves along this pretty vista, running south almost 11 miles from the downtown Bayfront Arts and Science Park to Naval Air Station Corpus Christi. The route, which passes several waterfront parks and some lovely houses, includes a bike lane most of the way. Contact the Convention and Visitors Bureau at 800/766-2322 or visit corpuschristi-tx-cvb.orgexternal link .

Maui, Hawaii

Some people hate the middle-of-the-night wake-up, the jam-packed van trip up the mountainside, the crowds at the summit, the biting cold, and -- depending on their risk tolerance -- the too-slow or too-dangerous pace of the ride itself. Others can't find enough superlatives to describe the awesomeness of an above-the-clouds sunrise followed by a 38-mile, switchback-filled bicycle descent of Haleakala volcano. The 10,023-foot summit does get genuinely cold (between 30 and 60 degrees, and windy). And those who pay too much attention to the incredible scenery risk painful wipeouts. On the other hand, how many other rides are downhill all the way? For outfitters, contact the Hawaii Visitors and Convention Bureau at 800/464-2924 or visit gohawaii.comexternal link .

Florida Keys

Eventually, the Florida Keys Overseas Heritage Trail will run more than 106 miles along the islands that dangle in a languid curve from the southern tip of the Florida peninsula. The segments paved so far (totaling 61 miles) already provide the perfect way to explore this otherworldly place, so beautiful away from the souvenir shops and strip malls of U.S. 1. Bikers can view the graceful bridges built a century ago for the Florida East Coast Railway, and even venture onto the Old Railroad Bridge, which leads to a railroad museum on Pigeon Key. They can poke around alongside the gorgeously blue-green water. On Big Pine Key, they might even see one of the endangered Key deer, a miniature subspecies about the size of a large German shepherd; 305/853-3571 or dep.state.fl.us/gwt/state/keystrailexternal link .

Bandon, Oregon

The incredibly bike-supportive state department of transportation has mapped out the Oregon Coast Bike Route along the state's entire Pacific shoreline. Even better, it has widened shoulders to accommodate bicyclists, especially along the southbound lanes of U.S. 101. That's the side to ride because it offers the best ocean views. Also, there's usually a tailwind May through October -- though the hills may prove daunting. A fun (and easy) detour rambles about 20 miles past the shops and restaurants of historic Old Town Bandon and the spectacular sea-stack formations just offshore; 503/986-3555 or odot.state.or.us/techserv/bikewalkexternal link .

Huntington Beach, California

This may be Surf City USA (by official trademark), but the locals like to bike as well. Here in Orange County, south of Los Angeles, an 8.5-mile paved path runs the whole length of the city's beaches, providing continuous views of the Pacific Ocean. Checking out the surfers, joggers, pets, sunbathers, roller skaters, and fellow bikers can be fun, too. Outside the city limits, the path extends a mile north to Sunset Beach and nearly three miles south onto the Newport Peninsula for those who want a longer workout. Even city buses promote bicycling -- most sport bike racks on the front; 800/729-6232 or surfcityusa.comexternal link .

Outer Banks, North Carolina

This ride would rank higher if not for wind and traffic. The arrowhead-shape formation of barrier islands known as the Outer Banks thrusts way out into the Atlantic Ocean -- usually beyond sight of the mainland. These narrow, flat strips of sand afford lots of water views, especially on the Pamlico Sound side. The ride's difficulty depends on whether the capricious sea breezes provide a helpful tailwind or nasty headwind. The main road, two-lane Highway 12, lacks bike lanes or even much in the way of shoulders. Spring provides the best combination of nice weather and light traffic. A 28-mile lighthouse-to-lighthouse ride (plus a free ferry ride in the middle) runs from the famous Hatteras Light on Hatteras Island to the Ocracoke Lighthouse on the western tip of Ocracoke Island. Contact the Outer Banks Visitors Bureau at 877/629-4386 or visit outerbanks.orgexternal link .

Trip Advisor enjoys viral growth with active travelers

TripAdvisor receives most of its traffic from search engines - accounting for 52% of visits to the site in February. Of these, Google (combined UK and .com) accounted for 70%. Trip Advisor sends 74% of its own traffic to Travel websites, with 41.3% going to Travel Agencies and 31.89% going to Destination and Accommodation websites. The top downstream sites (those visited after TripAdvisor) are those that are prominently displayed in sponsored listings and those that offer price comparisons on hotels listed on the site. Expedia.co.uk, which owns TripAdvisor, received nearly one quarter (22.49%) of visits from Trip Advisor in February. Hotels.com UK received 4.29% of visits, Venere.com received 2.91%, Lastminute.com received 2.89%, and eBookers received 1.80%.

It is not only the big advertisers that are getting traffic from Trip Advisor. Among the top 500 downstream sites from TripAdvisor in February were Sunrise, a resort in Turkey, and Nant ddu Lodge Hotel, a country inn near Cardiff.

By offering reviews of hotels and destinations by individual travelers, TripAdvisor hosts huge amounts of constantly updated content - a feature that helps the site appear among the top organic listings on the search engines. In the past four weeks. there were 38,923 search terms sending visits to TripAdvisor. Among the top 20 were 'blackpool', 'hilton blackpool', 'london attractions', 'paradisus rio de oro' and 'liverpool'.

TripAdvisor attracts 46% more visits from those aged 55+ than average for the internet highlighting the site's strength with "silver surfers". 62% of visits to the site are from those in Social Grade A/B and C1. The Mosaic Group "Symbols of Success" is the Experian Mosaic Group that is most highly indexed on the site. The Symbols of Success group are 61% more likely to be on Trip Advisor than average for the internet. According to offline statistics compiled by Experian, this group is 152% more likely to book three or more holidays per year and 91% more likely to book holidays online - and so represents a lucrative demographic for travel sites.

Get the full story at Hitwise

Mirror, Mirror, What Should I Wear?

Mirror, Mirror, What Should I Wear?
Picture: Courtesy of Hitachi |
A Web-accessible mirror lets users to not only check their hair, but get fashion tips, scan news headlines, the weather forecast, or sift through email.

Local Search To Reach $1 Billion

LOCAL BUSINESSES WILL MORE THAN double their paid search to $987 million this year from $418 million in 2005, according to a new Borrell Associates report, "2006 Local Search Advertising."

The report also predicts that paid search spending by local businesses will continue to grow for the next several years, climbing to 1.7 billion in 2007 and reaching $4 billion by 2010--at which time it will account for 47 percent of local online advertising.

At the same time, local advertisers are expected to actually decrease spending on banners and listings by 2010. The report predicts that local spending on online display ads and listings will peak at $5.7 billion in 2008 and then fall to $4.5 billion in 2010; last year, such spending totaled an estimated $4 billion, according to Borrell.

This pattern of accelerating local search, but waning local display and listings ads, represents a threat to the online units of traditional media companies--which currently sell banners and listings to local advertisers. "The biggest concern for Web sites run by traditional local media companies is that they face being walloped by something that they should be all too familiar with--targeted media," stated the report.

To analyze the current state of local search advertising, Borrell researchers examined more than 2,100 paid links to appear on Google and Yahoo queries for city-related keywords--such as, for example, "Des Moines real estate." About 36 percent of such pay-per-click links were from local advertisers--up from 5.6 percent 18 months ago.

Search adoption varied by industry, with local real estate agents especially big users of search marketing. Nearly 50 percent of pay-per-click links in the real estate category were from local advertisers--up from 17.5 percent 18 months ago. At the low end of the spectrum, 28 percent of pay-per-click results in the local hotel space came from local advertisers.

Thursday, March 09, 2006

AUSTRALIA ASKS ‘WHERE THE BLOODY HELL ARE YOU?’

New Tourism Effort Meant to Capture Aussie Authenticity
 
SAN FRANCISCO (AdAge.com) -- Forget about throwing another shrimp on the barbie. Australia wants to know "Where the bloody hell are you?"


Click to see other ads.
Tourism Australia is shifting back to a global advertising campaign with a bit more attitude.

In 1984, then-unknown Australian actor Paul Hogan starred in a short-lived two year Australian tourism campaign with a line that became part of the American lexicon: "We'll throw another shrimp on the barbie for you." Although successful, the tourism board dropped Mr. Hogan -- and the shrimp -- to focus over the years on international ads that showed individuals enjoying Australia's attractions or on the 2000 Sydney Olympics.

Mr. Hogan and other campaigns have led many Americans to have a favorable attitude toward Australia, said Scott Morrison, managing director, Tourism Australia. "It's great to be loved," he said. But the tourism board needs to convert that affection into active travel. Only 6% of Americans surveyed who expressed an affinity for Oz actually intend to visit Australia, a 14-hour airplane ride away, in the immediate future, he said.

Attitude
After 86 focus groups and $6.2 million in brand tracking, segmentation studies, and in-depth interviews, the board decided it was time to go back to a direct invitation to tourists, but with some Aussie attitude. Although other lines were tested, some of which included the greeting "Where are you, mate?," the Australians decided instead on the cheeky "Where the bloody hell are you?," which could only be considered a warm, authentic invitation from down under. "Authenticity is key to the campaign," said Ian Macfarlane, marketing director.

Mr. Macfarlane said most viewers would receive the invite in its intended way. But if some object? So be it. "We don't want to offend anybody," he said, adding the line might be toned down in some nations. Yet, if there's public objection, "that creates energy in a campaign," he said. "It's all upside."

Australia's tourism business exceeds $50 billion a year and employs a half a million people, said Mr. Macfarlane. He said tourism has been growing by about 5% per year, higher than the global average. The new campaign will be targeted to the 5 million Americans likely to take a long haul trip, especially the 30% considering themselves what the board calls "experience seekers."

Preparing the way
In the spots from global agency M&C Saatchi, a series of non-actors describe how they have prepared for visiting tourists by getting the 'roos off the greens, shampooing the camels, turning on the lights to the Sydney Opera House and, in the case of Aboriginal dancers, "we've been rehearsing for over 40,000 years." In a reference to ocean swimming areas where fences have been installed to keep sharks out, an Australian boy says Australia has "gotten the sharks out of the pool." The $20 million North American campaign will run in U.S. and Canada for two and a half years. Aegis Group's Carat is global media agency.

One viral element includes an effort to get Australians to drum up business themselves. A new Web site, created by Carat One Digital, offers Australians -- and anybody else for that matter -- the opportunity to send an electronic postcard to friends personally inviting them to visit Australia. In Japan, the campaign will utilize mobile phone creative.

The tourism board flies 750 journalists and producers to Australia each year in a public relations effort. One such effort, centered on the campaign's launch in San Francisco this week, included daily segments and advertising for Australia week on TV station KRON.

Midwest Living, American Profile Team Up, Launch Travel Supplement

MEREDITH CORP.'S MIDWEST LIVING MAGAZINE is teaming with Publishing Group of America's American Profile newspaper magazine to launch a new travel-oriented supplement in hundreds of small-market Midwestern newspapers.

Dubbed Go! Travel Ideas, the four-color supplement will appear three times this year with an eye toward increasing frequency in 2007, according to Midwest Living Publisher Peter Gross. The first issue will appear the week of March 26; subsequent issues are planned for May and August.

Go! Travel Ideas will be stitched inside copies of American Profile and distributed in 360 newspapers in 12 Midwestern states with a circulation of 2 million. Editorial content--to be created by Midwest Living staff--will offer family-oriented trip planning advice and include articles on weekend getaways, restaurants, special deals, and outdoor activities. Unlike major Sunday supplements like Parade, USA Weekend , and Life, American Profile is distributed only in small, local newspapers--most of them weeklies. It has a total circulation of 8 million and is distributed in 1200-plus small-town newspapers nationwide, but this project is focused only on the magazine's Midwest distribution.

It is that targeted distribution in hard-to-reach areas that made the deal attractive to Meredith, Gross said. "American Profile offers a better penetration in smaller counties throughout the Midwest than we could get anywhere," he said.

Tracey Altman, vice president-group publisher of American Profile, said her magazine benefited from the deal because their readers and their newspaper partners will benefit from being connected to "a great brand" like Midwest Living. "It's also a powerful reminder that American Profile is different from the other supplements because we offer a unique, untapped audience."

Advertisers in the first issue include state tourism offices in Missouri, North Dakota, Minnesota, and Kansas, as well as Missouri's Lake of the Ozarks and the Henry Doorly Zoo and Wildlife Safari, both in Omaha.

Gross said he plans to target national advertisers for inclusion in future issues, such as hotel chains, car rental companies, and cruise lines, among others.

Wednesday, March 08, 2006

How to be a better online travel shopper

For the last three years, I've spent a frightening percentage of my waking hours staring at travel websites. As the travel consultant for Consumer Reports WebWatch, I've closely analyzed more than 200 sites and I've overseen extensive testing projects that encompassed searching for thousands and thousands of online rates. Now when I see the words, "Where would you like to go?" I'm sometimes tempted to respond: "Offline." But all those hours have paid off, because I've certainly learned a few things.

Whenever I'm at a party and I explain what I do, it's inevitable that someone will ask me, "So which is the best travel site for good deals?" Apologies to Expedia, Orbitz and Travelocity. And Hotwire and Priceline. And Kayak, Mobissimo and SideStep. And Opodo and Zuji. And all the rest. There's no one single source for the best travel bargains on the Web.

No one site provides all the exclusive deals, all the up-to-the-minute revisions, and all the travel supplier inventories (particularly if you're looking for low-fare airlines such as Southwest and JetBlue). So a little time spent surfing could pay off for any given itinerary on any given day. Here are some lessons I've learned along the way:

Searching and booking

• Always comparison shop. Enough said.

• WebWatch has uncovered a disturbing practice we've termed "fare-jumping," in which rates suddenly change (often by increasing) in real time during the booking process. WebWatch lobbied the major travel sites to at least notify consumers when this happens, and in most cases now you'll get an on-screen notification. Unfortunately, though, fare-jumping still happens. Don't assume that the rate you selected is the same rate you're charging to your credit card. Always double-check.

• Leading travel sites assault you with advertising banners, pop-ups and pop-unders. Some rate listings are bought and paid for by travel suppliers such as airlines, hotel chains or car rental firms. Never confuse a listing with an ad.

• Start your search on a major site such as Kayak, Mobissimo or SideStep, or a third-party site such as Expedia, Orbitz or Travelocity. Next, check out the "branded" travel site of the airline, hotel or car rental firm you've selected (such as Delta.com, Hyatt.com, Avis.com, etc.). Travel suppliers — particularly airlines — often offer price guarantees and bonus mileage to attract consumers to their own sites. Increasingly, it's worth the extra step to check their sites for lower fares.

• A word of caution, however, about all this hopping from site to site: Each site's default function may not store the information you input as you shop, and the search engine may revert to incorrect dates or airports. Make sure to double check your itinerary before booking.

• Despite the danger of sticker shock, make sure you're clear about what the final cost charged to your credit card will be, including all applicable taxes, fees and surcharges levied by governmental authorities, airlines, airports or other official entities. In some cases, these add-on costs may not be clearly labeled.

• You may also be charged a booking fee on certain third-party travel sites, and the fees can vary. Make sure you've included that in your tally as well.

• Not all bookings are created equal. It's critical to understand the travel site's rebooking and cancellation policies. An important note: The travel site may have imposed additional restrictions in addition to any restrictions imposed by the airline, hotel or car rental company.

• You may be eligible for certain discounts, so search the travel site in advance to find out. You could be eligible if you're booking for seniors, children, students, government employees, military personnel or members of certain organizations such as the American Automobile Association (AAA) or the American Association of Retired Persons (AARP).

• Before you make the sale final, make sure you correctly input your travel information. Double-check the dates and times; the cities, airports or hotel locations; and the flight classes, room sizes or vehicle classes. You could be held responsible if you book a flight to CAI (Cairo) instead of CIA (Rome, Italy).

• Always use a charge card for online travel purchases. Charge cards generally provide the best consumer protection under the Fair Credit Billing Act.

Searching for airfares

• Some travel sites offer restrictions on travel dates and can't process flights departing within a few days of booking. Make sure the site can handle your itinerary.

• Try to be flexible, especially on long-haul or international routes. In many cases, you can find much lower fares if you change your travel dates by even one day. Often you'll find better bargains at nearby alternative airports (such as Oakland instead of SFO, Long Beach instead of LAX, Long Island/MacArthur instead of JFK, Stansted instead of Heathrow).

• If you're shopping for business-class or first-class seats, make sure the class of service you're booking is the class you requested. I've been offered economy or business when first class was requested. And sometimes the class of service wasn't clearly defined.

• If it's important to you, make sure your desired class of service is available for every leg of your journey. Often travel sites offer mixed itineraries, such as first class on the outbound and economy on the return, even you ask only for first class.

Searching for airfares overseas

• If your itinerary originates outside the USA, consider using a foreign travel site. But be aware that there may be point-of-origin ticketing restrictions in certain countries, and of course there are language and currency issues to consider.

• If you'd like to use a foreign site, but aren't sure which to try, consider a site based in the country where the flight originates. For example, use a British site for a London-Paris route or a German site for a Frankfurt-Madrid route. We found you've got twice the chance to find the lowest fares on sites based in the originating country.

• Be careful of faulty translations if you're booking a flight in a country where English is not the primary language. The "English version" may not provide all the necessary details. And some critical information — such as privacy policies or legal disclaimers — may not be offered in English.

• Currency conversions on some foreign sites can be tricky. Before you book, double-check your calculations with the current exchange rates to make sure you've found a better deal.

• Don't think that itineraries and rates are identical on sister sites. We found that travel brands in other countries offered completely different content. For example, the Expedia site in Germany and the Travelocity site in the U.K. did not provide the same flights or fares offered for identical itineraries by their American sister sites.

Searching for hotels

• It's particularly important to check with a "branded" site when searching for a rate on a hotel room. If you know the specific property you want, conduct an online search and find the branded site for that hotel; you'll find that the site may be maintained by the property itself or by a chain or parent company. And you may do even better by calling.

• Be very specific when inputting hotel names. In many cities, chains operate individual properties with very similar names, so you want to make sure you're booking the "Marriott Midtown" rather than "Marriott Downtown," or "Holiday Inn Airport" rather than "Holiday Inn Airport North." If necessary, use the street address or zip code to find the right property.

Searching for rental cars

• The car rental sector is particularly notorious for add-on charges, so it's important to calculate the bottom-line price of your rental. In some cases the total price can be twice the base rate.

• Some travel sites make it quite hard to view all the available rental companies, since they provide better placement for "partner" firms. Make sure you know all of your options by scrolling through the entire screen.

• Be careful about buying rental options, such as insurance products like collision damage waivers (CDW), before you fully understand what you are buying, whether or not you need it and how much it will cost.

Searching and bidding on opaque travel sites

• When using opaque travel sites such as Hotwire and Priceline, you need to realize that you won't know the name of the airline, hotel property or car rental firm until you have already purchased the product. Therefore, review the lists of their travel vendors or "partners." These lists should be inclusive for airlines and car rental companies, but they may just offer samplings of their hotel partners.

• If you're going to bid for a travel product, be sure to review the site's bidding and booking policies. Understand that non-retractable bidding means just that.

• Before bidding for a travel product on a site such as Priceline, find some benchmarks for the lowest fares and rates available through other channels. Check other "transparent" travel sites that offer brand names as well as prices. You also may want to call a toll-free reservations center or contact your travel agent or corporate travel manager.

• When placing bids, be careful not to bid too low or too high. A too-low bid can require many additional steps in the booking process. A too-high bid can mean paying too much. I've found favorable results by splitting the benchmark price in half and starting the bidding there.

• Usually you will not be eligible to earn loyalty program mileage or points if you book through an opaque site, so clarify this in advance.

One last piece of advice: When traveling, things can and will go wrong. So before you make a booking through a third-party travel site, check to see if the site offers a 24/7 help desk. It just may save your trip.

If you'd like to read Consumer Reports WebWatch's detailed reports on travel sites, and find out more about any of these issues, visit www.consumerwebwatch.org/travel.cfm.

Read previous columns

Bill McGee, a contributing editor to Consumer Reports and the former editor of Consumer Reports Travel Letter, is an FAA-licensed aircraft dispatcher who worked in airline operations and management for several years. Tell him what you think of his latest column by sending him an e-mail at USATODAY.com at travel@usatoday.com. Include your name, hometown and daytime phone number, and he may use your feedback in a future column.

Blog Archive