Monday, February 27, 2006

travellers are researching travel agency websites but then booking directly with airlines and hotels

The US-based Internet monitor Hitwise (which monitors more than 25 million internet users) said that visits to online travel agents remained stable last year, while visits to hotel and airline websites increased nearly 20%.

Hitwise said that travellers are researching travel agency websites but then booking directly with airlines and hotels: there was ''a big push to book directly with airlines and hotels at the expense of the online agents'."

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