Friday, February 17, 2006

Marketing Travel

Analyst: Expedia has to reinvent itself
"Expeda has realized that to succeed and grow it has to essentially reinvent itself," wrote analyst Aaron Kessler in a research report. "These challenges are forcing Expedia to substantially increase spending throughout 2006 and thus cutting deep into profitability." more...

Expedia plans to continue investments during 2006
Speaking during a conference call to discuss the company's fourth-quarter results, President and CEO Dara Khosrowshahi said it was worth increasing Expedia's investments in the areas last year because they are key to the company's growth. more...

Expedia has a conversion problem
During its Wednesday's conference call, Expedia officials conceded that while 75% of the online audience researching an upcoming trip stops by one of Expedia's online properties, just 5% of all online transactions ultimately get booked through the company. more...

Kayak.com hires 'marketing guru'
Kayak.com's "Dream Team" of Travel adds another player to its all-star roster by appointing Brandweek 2005's Marketer of the Year winner Dean Harris, 55, as Chief Marketing Officer. more...

No comments:

Blog Archive