Thursday, April 20, 2006

Brands in 'Treasure Hunters' to Be Used by Globe-Trotting Contestants

New Reality Series Gives Marketers Chance to Show Off Wares
Brands in 'Treasure Hunters' to Be Used by Globe-Trotting Contestants

LOS ANGELES -- Search engine Ask.com has partnered with the producers of NBC's upcoming "Treasure Hunters" to show off the site's enhanced features and market the revamped brand. Contestants will also carry Motorola phones, drive Toyota Tundra trucks and Highlander SUVs, make travel arrangements through Orbitz.com, use Dell computers and services from Visa as well.
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