In the recent announcement of the launch of comScore World Metrix, by comScore, they included data representing 694 million people, age 15+, from countries that comprise 99 percent of the global Internet population. This 14 percent of the world's total population in this age group used the Internet worldwide from all locations in March 2006.
The comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 percent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 percent larger than the U.S. (152 million users).
Peter Daboll, president and CEO of comScore Media Metrix, notes that "Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience."
| Top 15 Worldwide Online Populations by Country, Among Visitors Age 15+ | |
|
| Unique Visitors (000) |
| Worldwide Total | 694,260 |
| United States | 152,046 |
| China | 74,727 |
| Japan | 52,100 |
| Germany | 31,813 |
| United Kingdom | 30,190 |
| South Korea | 24,645 |
| France | 23,884 |
| Canada | 18,996 |
| Italy | 16,834 |
| India | 16,713 |
| Brazil | 13,186 |
| Spain | 12,452 |
| Netherlands | 10,969 |
| Russia | 10,833 |
| Australia | 9,735 |
| Source: comScore World Metrix, March 2006 | |
| Excludes traffic from public computers such as Internet cafe and, access from mobile phones or PDAs. | |
The report also shows the top 15 countries ranked by average hours spent online per visitor for March 2006. Israel led the list, with the average user spending 57.5 hours online during the month - twice as much time compared to the average person in the U.S, which did not rank in the top 15 countries.
| Average Monthly Hours Online per Unique Visitor in Top 15 Countries (Visitors Age 15+) | |
|
| Avg. Hours per Visitor March 2006 |
| Worldwide | 31.3 |
| Israel | 57.5 |
| Finland | 49.3 |
| South Korea | 47.2 |
| Netherlands | 43.5 |
| Taiwan, Province of China | 43.2 |
| Sweden | 41.4 |
| Brazil | 41.2 |
| Hong Kong | 41.2 |
| Portugal | 39.8 |
| Canada | 38.4 |
| Germany | 37.2 |
| Denmark | 36.8 |
| France | 36.8 |
| Norway | 35.4 |
| Venezuela | 35.3 |
| Source: comScore World Metrix, March 2006 | |
| Excludes traffic from public computers such as Internet cafe and, access from mobile phones or PDAs. | |
And, in a sneak preview of the top 15 media properties worldwide, the release notes that MSN- Microsoft Sites topped the list with 538.6 million global users, while Yahoo! Sites led all global properties in page views with 137.2 billion page views during March.
Mr. Daboll commented, "While the "big three" properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. ..."
| Top 15 Online Properties Worldwide (Visitors Age 15+ March 2006) | |
|
| Unique Visitors (000) |
| Worldwide Total | 694,260 |
| MSN-Microsoft Sites | 538,578 |
| Google Sites | 495,788 |
| Yahoo! Sites | 480,228 |
| eBay | 269,690 |
| Time Warner Network | 241,525 |
| Amazon Sites | 154,640 |
| Wikipedia Sites | 131,949 |
| Ask Network | 127,377 |
| Adobe Sites | 115,774 |
| Lycos, Inc. | 109,394 |
| CNET Networks | 107,589 |
| Apple Computer, Inc. | 98,622 |
| Real.com Network | 78,104 |
| Monster Worldwide | 74,152 |
| Wanadoo Sites | 73,446 |
| Source: comScore World Metrix, March 2006 | |
| Excludes traffic from public computers such as Internet cafe and, access from mobile phones or PDAs. | |
To find out more about this report, please visit comScore here.
No comments:
Post a Comment