For the final final, comScore Networks just released holiday season and annual online spending figures for full year 2005, concluding that total Internet spending for the full year, including travel, reached $143.2 billion, up 22 percent over the $117.2 billion spent online in 2004.
Gian Fulgoni, comScore chairman, said "... this was clearly another very strong year for e-commerce.... a 24 percent annual increase in online spending represents more than a full percentage point of consumers' expenditures, clearly showing that the traditional metric alone, retail same-store sales, is no longer sufficient to paint an accurate picture of trends in consumer spending."
Online non-travel spending during the 2005 holiday season (November 1 through December 31, 2005) totaled $19.6 billion, representing a 25-percent increase over the corresponding period in 2004. Online travel spending generated an additional $8.6 billion during November and December.
| Online Consumer Spending ($ Billions) | |||
|
| 2004 | 2005 | %Chg 2005vs2004 |
| Holiday Season (Nov & Dec) |
|
|
|
| Non-Travel (Retail) | $15.7 | $19.6 | 25% |
| Travel | $7.4 | $8.6 | 16% |
| Total | $23.1 | $28.2 | 22% |
| Full Year |
|
|
|
| Non-Travel (Retail) | $66.5 | $82.3 | 24% |
| Travel | $50.7 | $60.9 | 20% |
| Total | $117.2 | $143.2 | 22% |
| Source: comScore Networks Excludes auctions and large corporate purchases | |||
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