Thursday, April 26, 2007

Inside America's Top 10 Bloggiest Neighborhoods

Since we've been tracking local bloggers in over 3,000 US neighborhoods for the past six months now, we thought it would be fun to run the numbers and finally answer the question that's been on everyone's mind: what exactly are America's bloggiest neighborhoods? The results below are based on a number of variables: total number of posts, total number of local bloggers, number of comments and Technorati ranking for the bloggers. If your neighborhood's not on the list, start a placeblog or let us know about a placeblog we're missing — we'll calculate this list again next year and let you know what's changed.

1. Clinton Hill, Brooklyn
The Neighborhood
The rapidly gentrifying tree-lined blocks of 19th-century townhouses are also home to the Pratt Institute of Art.
Local Blogger
Jonathan Butler, creator of Brownstoner, who quit his Wall Street job earlier this year to run his popular real estate and home renovation blog full-time.
 
Local Obsessions
Will the nearby mega-development Atlantic Yards destroy the neighborhood's quiet charm? Is the still-hot Brooklyn real estate market headed for a crash?


2. Shaw, DC
The Neighborhood
Emerging from a generation of economic decay, these centrally-located 19th-century Victorian row houses and their residents harbor the rich history of this "pre-Harlem center of African-American intellectual and cultural life".
Local Blogger
An undisclosed Shaw resident behind Remaking le Slum Historique and The Shiloh Baptist Church blogs.
 
Local Obsessions
Will H Street's historical significance as the center of the 1968 MLK assassination riots become a fleeting memory in the wake of the multi-million dollar redevelopment plan for the area?


3. Downtown LA
The Neighborhood
After the Adaptive Reuse Ordinance was passed in 1999, developers were able to swiftly convert Downtown LA's vacant commercial buildings into renovated lofts and luxury apartment complexes.
Local Blogger
Eric Richardson, creator of blogdowntown and member of multiple neighborhood council committees.
 
Local Obsessions
The displacement of the homeless population, particularly in the Skid Row area.


4. Newton, Mass
The Neighborhood
Comprised of 13 villages that form a bedroom community of nearby Boston. Home to the various campuses of Boston College, Newton has graced the top of the FBI's annual "Safest City" study for the last five years.
Local Blogger
Kristine Munroe, monitor of The Garden City
 
Local Obsessions
Houses appear to be selling - does this mean that the Newton housing market is picking up? How is the increase of Route 9 traffic from Chestnut Hill Square going to affect the Parker Street area?


5. Rogers Park/North Howard Chicago
The Neighborhood
Located in one of the last remaining pockets of poverty in Chicago's North Side, it's home to a culturally diverse group of residents that have very mixed feelings about the rapid gentrification.
Local Blogger
24/7 North of Howard Watchers
Local Obsessions
Don Gordon and Joe Moore's heated race for Alderman of the 49th Ward.


6. Pearl District ("The Pearl"), Portland
The Neighborhood
Previously known as the "Northwest (Industrial) Triangle", it was dubbed "The Pearl District" in the early nineties when a local compared the newly emerging artist lofts and galleries to pearls hidden within the crusty shells of this former warehouse district. The Pearl is now Portland's largest art district and has notoriously expensive real estate.
Local Blogger
Lynnette Fusilier (aka PearlGirl), the woman behind Neighborhood Notes
 
Local Obsessions
New neighborhood restaurant watch! Get Bento, Park Kitchen and Bay 13 are all on the radar this month.


7. Watertown, Mass
The Neighborhood
An affordable alternative to its rival Boston suburbs, noted for its citizen involvement in community issues and local politics.
Local Blogger
Lisa Williams, vocal advocate of citizen journalism, author of H2otown, and co-founder of the newly-launched Placeblogger.com
 
Local Obsessions
A lack of interest led to the cancellation of the Watertown High School's 2007 Girl's Softball season - will someone start a youth softball league to seed the passion of softball to a younger generation?


8. Harlem, NY
The Neighborhood
Residents of this legendary cultural epicenter saw gentrification catalyzed in the 1990s by new federal and city policies and the development of the $66 million Harlem USA retail complex on 125th St.
Local Blogger
UPTOWNflavor
 
Local Obsessions
Will buildings such as the Corn Exchange continue to sit vacant and tempt vandals? Or will community leaders and real estate developers finally come to an agreement over the best way to revamp these landmarks while preserving Harlem's history?


9. Potrero Hill, SF
The Neighborhood
While families lived on the hill, flatland manufacturing by firms like U.S. Steel, the Union Iron Works, the Western Sugar Refinery, Bethlehem Shipbuilding Co. and American Can Co., among others, ensured that the area remained largely industrial through most of the 20th century. But a combination of deindustrialization and the late-1990s Internet boom began driving the conversion of factories and warehouses into housing or offices.
Local Obsessions
Will the new Whole Foods, San Francisco's largest, be a foodie's dream come true or a commuter's traffic nightmare? Can the Good Life Grocery, a staple in Potrero Hill since 1974, survive the competition?


10. Coconut Grove ("The Grove"), FL
The Neighborhood
Originally an independent community that was annexed by Miami in 1925, The Grove is home to enough restaurants and open air malls to have earned it the nickname, "Miami's Food Court". An active boating contingent takes advantage of the southern border along Biscayne Bay.
Local Obsessions
Will city officials go through with the rezoning of Mercy Hospital to allow for the development of three new condominiums? Coconut Grove residents protest this "Mercy Land Rape" for fear that it will destroy their scenic vista of the historic Vizcaya house and gardens.

Travelers go and tell, tourism sites show and sell

Web sites where consumers can read travel journals and reviews of hotels, cruise ships and attractions written by fellow travelers are rapidly gaining popularity. One of the challenges now facing destination marketers is finding the best ways to mine these online consumer referrals.

The Internet has made the world a smaller place, and perhaps no category has felt that impact as much as the travel industry. Some 83% of people who travel are Web savvy compared with 71% of the general public, and by 2010, about nine in 10 travelers will conduct their search and trip planning via the Internet, per Forrester Research, Cambridge, Mass.

Web sites where consumers can read travel journals and reviews of hotels, cruise ships and attractions written by fellow travelers are rapidly gaining popularity. Among them are TripAdvisor.com, IGoUGo.com and TripPost.com .

One of the challenges now facing destination marketers is finding the best ways to mine these online consumer referrals.

"Ad speak and market speak are dead," said Dale Brill, CMO at Visit Florida, the Sunshine State's official tourism unit. "Consumers don't want to hear ad copy. They want to hear first-person from people who are out there."

Get the full story at Brandweek

TechCrunch reports "Yapta Will Be Awesome For Heavy Travelers"

Posted by The CrunchMan: 24 Apr 2007 06:09 AM CDT

I don't know what it is about Seattle and travel startups, but newcomer Yapta now joins Farecast and TripHub, two other startups we've been tracking from that cold, rainy place.

I saw a pre-launch demo of the company yesterday from co-founder and CEO Tom Romary. The site, which should launch around May 15, helps users find deals on flights and (later this year) hotels.

Yapta is very different from other travel sites. It is not hooked up directly to airlines' systems (as Expedia and Oribitz are), nor is it essentially a search engine for low fares like Farecast. Instead, they're using some of the ideas behind del.icio.us and bookmarking to create a potentially compelling new way for people to search for cheap flights.

The core of the Yapta service is a browser bookmarklet or addon that lets users "bookmark" fares that they find on major travel sites. At launch, ten airline and travel sites will be supported, many more will be added over time. See a flight you are interested in and bookmark it. The flight and fare information is then stored in your account at Yapta.

Find a number of different flight options at different sites, and then go back to Yapta to compare them. This is particularly useful when you fly Southwest or Jetblue, which do not provide flight information to other services. If the fare increases or decreases before you make a purchase, that will be reflected on the Yapta site.

If you make a purchase by clicking through to the airline or travel site from Yapta, they'll continue to monitor the price. If it falls, they'll ping you and suggest you contact the airline for a refund or flight coupon. All airlines offer these on price drops but few consumers follow up. Yapta will help by reminding you.

The company has quite a few sources of revenue. They collect affiliate fees from most airlines and sites if the user clicks through and purchases a previously bookmarked flight. There will be some advertising on the site, and Yapta will offer information on Travelzoo-like "deals" to users who opt in. Finally, for customers who are eligible to receive flight coupons for price drops, Yapta will offer to do all the work to get the coupon for a 10% fee (or a flat yearly subscription fee of $40).

In beta testing with 275 users over the last several months, Yapta found that 34% of purchased tickets became eligible for a refund. The average refund was 16% of the ticket price, or $85. During the beta period that worked out to a total of $28,900 in aggregate potential refunds, or about $100 per beta user. If Yapta can successfully tap into this refund pool and get a share, the numbers look good. More importantly, this is a great service for consumers, who rarely even bother to check for price drops. Users can also use just this feature of Yapta by entering in the flight information on the Yapta site - they are not required to use the Yapta service for research or buying beforehand. For a lot of users, just this one aspect of the service will be very compelling.

I know I'll be using it.

See Erick Schonfeld for more. He also saw the Yapta demo and wrote about it a couple of days ago.

Tuesday, April 24, 2007

Fast-Food Cities

In 2006, 59% of fast-food users in Greenville, N.C., patronized a quick-service restaurant 12 or more times a month (nearly three times a week), making it the No. 1 market for frequent fast-food users in the U.S. Portland, Maine, ranked last, with only a 27% incidence of heavy QSR users.

Notably, three of the Top 10 markets are in the Carolinas and three are in Texas. The remaining leaders are located in the southeast United States and Oklahoma. Indeed, none are north of the Mason-Dixon line.

The average of all 61 markets studied was 42%. Here are the cities that ranked above 42%:

City %
Greenville NC 59
McAllen TX 58
Memphis TN 55
Oklahoma City OK 55
Charleston/
Huntington WV
55
Greensboro NC 54
Columbia SC 54
Birmingham AL 52
El Paso TX 52
San Antonio TX 52
Dallas TX 51
Charlotte NC 50
Knoxville TN 50
Louisville KY 49
Lexington KY 49
Houston TX 49
Indianapolis IN 49
Raleigh/Durham NC 49
Nashville TN 48
Atlanta 48
Columbus OH 48
Waco TX 47
Baton Rouge LA 47
Greenville/
Spartanburg SC
47
Kansas City MO 47
Los Angeles 46
New Orleans 46
St. Louis MO 46
Fresno/Visalia CA 45
Austin TX 45
Savannah GA 44
Jacksonville FL 44
Las Vegas 44
Chicago 44
Phoenix 43
Source: Sandelman & Associates' Quick-Track

Turn Customers Into Guests Says Hotelier Tisch

Jonathan Tisch, chairman and CEO of Loews Hotels, says the most basic lesson he learned is applicable to all marketers in the business of attracting and keeping customers: Turn customers into guests. Tisch recently published "Chocolates on the Pillow Aren't Enough" with co-writer Karl Weber.

The book salutes Urban Outfitters for harnessing "the power of welcome to attract customers." The retailer, for example, doesn't limit its offerings to clothes. The managers start with what interests their customers and assembles a collection of items that will appeal, such as furniture, jewelry, housewares and music.

To keep people interested, the look of a store is constantly tweaked with daily shipments of new merchandise and twice-monthly store redesigns. Other organizations might want to consider fresh Web site content every week, a regularly updated newsletter or even a redesign of their logo. Tisch and Weber also offer short profiles of Commerce Bank, In-N-Out Burger; and Duke University Medical Center.
 

Wednesday, April 11, 2007

Facebook goes under the knife

Social-networking sites gets a face-lift, unveiling new features after soliciting feedback from tens of thousands of its users.

Story Copyright © 2007 Reuters Limited. All rights reserved.
Published: April 11, 2007, 6:10 AM PDT

Facebook, which has seen explosive growth relative to rival social networking sites since a membership crisis six months ago, is set to unveil new features on Wednesday that mark its progress from a dating site for college kids into a mainstream network tool.

The Palo Alto-based site founded three years ago by then Harvard undergraduate Mark Zuckerberg, 22, has been quietly introducing new features by soliciting feedback from tens of thousands of users, seeking to avoid abrupt product releases.

Facebook, the No. 2 U.S. social network after News Corp.'s MySpace.com, met with a sudden privacy backlash from its users last September after introducing a design that revealed more personal information about people than many wanted known.

But after a rapid response to online protests that involved hundreds of thousands of its members, Facebook subsequently saw its growth explode to 18 million active users from around 7.5 million active users before the membership crisis.

On Wednesday, Facebook is introducing new features designed to simplify how people navigate through individual member profiles to keep tabs on friends and associates. It will offer so-called portal pages that give people a bird's eye view of groups they belong to and of possible groups they might join.

"You can only see the networks you are in and the networks you would be able to join," Zuckerberg, Facebook's chief executive, said in a phone interview.

Facebook counts more than 19 million registered users across 47,000 regional, work-related, college or high-school networks. The site's popularity is tied to the control users have over what other members see, which discourages members from cloaking their identify in the anonymity of many sites, so much so that many members post their mobile phone numbers.

Seeking to avert any new surprises for its members, Facebook has invited more than 100,000 users to comment on the site's redesigned features over the past several weeks.

The feedback led Facebook to make changes to the final product, including giving people the ability to control whether an event or group is publicized on the community portal pages that connect together member profiles in any Facebook sub-network.

"A lot of the changes are very subtle. We make small changes instead of huge things," Zuckerberg said.

Office workers and other older users have been allowed to join Facebook networks , not just college or high school students tied to particular schools or universities. More than 50 percent of people are outside of college, Zuckerberg said of the change.

Data from traffic measurement firm ComScore Networks confirms that Facebook's growth has surged since its stumble in September. Visitors to Facebook have jumped 75 percent since then to 24.8 million worldwide in February. Off a far larger base, MySpace grew 26 percent to 98.5 million visitors in the same period.

Tuesday, April 10, 2007

Fwd: Your Dotherightthing Company Rankings

---------- Forwarded message ----------
From: dotherightthing announcements
Date: Apr 10, 2007 7:20 AM
Subject: Your Dotherightthing Company Rankings

More customized updates are on their way... until then, we wanted to share your rankings of ten more companies, based on your stories and impact ratings.

Rankings, as of April 10th, 2007 12 AM PST

  1. Dunkin' Brands, Inc. 133
  2. Whole Foods Market 122 
  3. Apple 105 
  4. Google 101 
  5. Starbucks 95 
  6. Microsoft 88 
  7. Wal-Mart 85 
  8. Exxon Mobil 68 
  9. Yahoo 54 
  10. Disney 51 
  11. Young's seafood 42 
  12. GoDaddy 37 
  13. Sony 32

(Note: only 13 companies have completed evaluations)

Not what you expected? Rankings are based on the stories and ratings you submitted to the site. If a company's social performance rating appears off, you can influence its rating by sharing additional information about the impacts of the company and rating existing stories that you find important.

Click here to read about how the rankings work

Companies with 15 days remaining until Dotherightthing Performance scores are revealed: 

Ford Motor Company
News Corporation
General Motors
Virgin Group
Tesco
IKEA
Royal Dutch Shell
Best Buy
Virgin Group
Ford Motor Company
Kimberly-Clark

This important announcement was sent to all dotherightthing.com members, as part of our commitment to keeping you informed on major changes to the site (soon these will be much more customizable).

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