Thursday, March 30, 2006

As Prices Rise, Loyalty Follows the Lowest Fare

In the domestic airline business, less bad news is good news these days.

So some industry people are congratulating each other over new estimates that airlines in North America will collectively lose only about $5.4 billion this year, compared with $10.8 billion in 2005.

That projection, by the International Air Transport Association, is based on an assumption that oil prices will average $57 a barrel this year. Incidentally, oil prices rose to $64.16 a barrel yesterday. Still, Giovanni Bisignani, the director general of the International Air Transport Association, was a font of cautious optimism last week in a speech and a subsequent interview in New York.

For world airlines in general, "cost-cutting and the economic recovery have been so strong that we cut our 2006 loss projections in half, to $2.2 billion," he said. Actually, carriers in Europe, the Asia-Pacific and other world markets are projected to post profits totaling about $3.2 billion this year, but those gains will be offset by the $5.4 billion in projected losses in North America.

But even in North America, Mr. Bisignani said, higher fares, reductions in domestic capacity and continued cost-cutting are leading to "higher yields" and improved financial conditions.

Higher yields, by the way, is another way of saying higher fares.

On domestic airlines, yields were up 10.1 percent in the first two months of this year compared with the same period last year, according to the Air Transport Association. At the same time, the number of passenger miles flown rose 1 percent, while the number of available seats fell 4.6 percent.

Here's what I think that all portends.

One, domestic fares will rise more than some industry analysts have been predicting. Given high oil prices, airlines still cannot make money at current fare levels.

Two, projections for steadily growing demand for domestic air travel may be overly optimistic. That is because a certain percentage of demand, mostly leisure travel, has been driven in recent years by rock-bottom fares. That bottom-rung leisure niche — its size is unknown because so many business travelers jump into it when it is convenient — is extremely price-sensitive. If air fares increase significantly, and they have been edging up week by week, leisure demand may start eroding.

Three, if and when that happens, major airlines are going to be looking for more support from their most loyal and lucrative customers, frequent business fliers, who have to continue flying. But, as noted here last week, airlines have lost the loyalty of a good number of those customers, especially the ones who maintain elite status levels.

That is because elite status benefits like upgrades and first chance at choice coach cabin assignments like exit rows and aisle seats have been sharply reduced. Last year, airlines cut first-class fares to the point where flying in first class now often costs little more than flying full-fare coach — meaning fewer first-class seats were available as free upgrades. And airplanes are now flying full, and choice seats are booked well in advance on many flights, without regard to status.

There was a lot of reaction to last week's column about what many business travelers, myself included, see as the deterioration of elite status programs. A good number of readers said that they, like me, were so unhappy with the decline in benefits for maintaining loyalty that they had simply given up on working to hit the annual mileage mark for elite status.

A small number of mileage geeks, devout believers in the sanctity of frequent-flier programs, were hostile toward my suggestion that the elite status game was not worth the effort.

But a significant number of other readers also pointed out something that anyone who understands simple industry economics readily concedes. "You have been flying on unbelievably cheap fares long enough," one fellow wrote. "The airlines and their employees have subsidized you and all travelers. It is time for you to start paying a fair price for your safe air travel and stop the whining."

I believe he is correct about fares. But elite status members who feel alienated despite their loyalty certainly are not whining when they say they are now looking at air travel as a commodity. They are simply making rational buying decisions without regard to brand loyalty anymore.

Mr. Bisignani acknowledged that the days of fares sold below costs were waning. Fares "have been quite low for some time," he said, adding, "They will increase."

On the Road appears each Tuesday. E-mail: jsharkey@nytimes.com.

Tuesday, March 28, 2006

Verizon SuperPages.com joins Google AdWords

SAN JOSE, Calif.--Google and Verizon SuperPages.com have signed a deal under which the classified ad provider will help its tens of thousands of marketers get ads onto Google search result pages, the companies said Monday.

"We're pleased Verizon is an authorized AdWords reseller and helping local small businesses take advantage of the opportunities of search advertising," Google said in a statement.

Verizon SuperPages.com sends sales representatives out to businesses to sell them advertising that will appear in print and online, something Google and other big Internet companies don't have the resources to do, Eric Chandler, president of the Internet division at Verizon SuperPages.com, said here in a keynote at The Kelsey Group Drilling Down on Local conference.

The new arrangement "marries our sales channel opportunities with Google's vast advertising network," he said in an interview after the session. "We play a key role in this whole ecosystem. We are the enablers to get this group (small merchants) online."

SuperPages.com already provides business profiles to Google so that some search results include links to more information about particular businesses on SuperPages.com, Chandler said.

Deals like this "are critical to move the local search market forward because these businesses would not go on their own to Google or Yahoo," said Greg Sterling, managing editor at The Kelsey Group.

"There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit," Sterling said.

Verizon SuperPages.com powers MSN's yellow pages and provides advertisers for MSN Local and MSN Virtual Earth, Chandler said. "As Microsoft's AdCenter launches this summer, there will be opportunities for us to work with them on a deeper level," he said.

The Google deal also gives Verizon SuperPages.com advertisers access to search results pages on America Online and Ask.com through their deals with Google, he said.

Online travel stocks stranded

Not long ago, investors had high hopes for the likes of Expedia, Travelocity and Orbitz. These Internet upstarts were going to simplify the travel business by drawing traffic from travel agents and reservation phone lines. Profits were going to soar both for the sites and for their airline and hotel industry partners.

But it hasn't worked out that way.

Increasing competition from players ranging from Google to the big airlines themselves are slowing growth at outfits like the Travelocity unit of Sabre Holdings and Orbitz parent Cendant.

"People are overall fairly negative on the whole sector," says Aaron Kessler, an analyst with Piper Jaffray who rates Expedia market-perform and Priceline outperform. "They are most positive on the international side of the market. Domestic is going to remain a challenge."

Like other Web-based services, online travel is no longer a novelty. Competition is intensifying as airlines and hotels expand their efforts to get travelers to buy on their sites. Plus, there's the added problem of specialized search engines, including Kayack and Sidestep. These operations help people find the best deal by comparing prices over multiple sites.

Get the full story at The Street.com

User-generated content: Everybody's doing it... but who's sorting it?

There was no single catchphrase at PhoCusWright's TRAVDEX conference in Berlin, Germany, 9-10 March. No one technology garnered the lion's share of buzz. And that's only fitting for an event that brought together a diverse group of the world's leading travel technologists within the halls of the world's largest travel conference.

In its first year as part of ITB Berlin, TRAVDEX brought together IT professionals from around the world to map out the evolving landscape of Travel 2.0. That terrain is a technologically diverse and rapidly expanding realm rich with opportunity. But as all true technologists know, any revolution worth its weight in widgets is certain to be rife with challenges.

Among the findings of this unique gathering were the following nuances of well-documented travel technology trends:

Search is alive and well… and there's a good chance it's still stressing your infrastructure.

Search has long been a sport amongst online travel buyers, and with metasearch now making inroads into the European and Asia Pacific markets, it's a subject that will continue to drive the industry for the foreseeable future. Notably, as conversion ratios continue to rise and technologies like metasearch become more popular, suppliers are still struggling to scale.

User-generated content: Everybody's doing it… but who's sorting it?

The meteoric rise of social networks and user-generated content has certainly caught the attention of the travel industry's technorati, and online travel agencies, suppliers, portals and metasearch companies alike reported that they have already started incorporating user-generated content into their Web sites or they plan to. With this new flood of content, though, travel companies will need to have a strategy for helping users identify the information that will be most useful to them. When asked how they intend to sort and rank user-generated content, several speakers indicated their strategies are still under development. Let the games begin!

Media is getting richer.

Rich media has the potential to counter commoditization, sell location and dramatically enrich travel planning overall. The technical challenges of making it searchable, accurate and up-to-date remain. Steps are being taken to standardize rich media coding, but as with all standardization efforts, it takes time for standards to become pervasive. And despite a clear vision of the future potential of mobile rich media — there are still a number of infrastructure and content challenges to be addressed — challenges that many argue will take years, not months, to overcome.

Personalization is a priority (What did you say your name was again?)...

Personalization is on the tip of everyone's tongue, but not yet on the edge of their enterprise. In fact, many are still struggling with traditional customer relationship management (CRM) applications and system integration challenges. However, efforts to create personalized experiences — both online and off — and to develop the capacity to offer personalized rates are under way. Developers working on personalization projects should take care not to lose sight of the actual customers their efforts are aimed at — their desire for interactivity and transparency should be figured into the equation.

GNE v. GDS enters a reality check phase

The GDS new entrant (GNE) — global distribution system (GDS) debate rages on: GNEs insist that they are bringing much-needed technology solutions to the marketplace, and GDSs tout gleaming new platforms and are declaring that what is needed is a business solution, not a technology solution. Impromptu show of hands indicated that TRAVDEX attendees believe that the GNE challenge to the distribution status quo is what has brought about GDS booking fee reductions, not appreciative GDSs passing on operational savings to loyal clients. While the current effect of the GNE advent on distribution economics is clear, it remains to be seen how strong the challenge to GDS distribution technology will ultimately be.

Related Link: PhoCusWright, Inc.

Monday, March 27, 2006

Google Tests Local Ads On Maps

Google Tests Local Ads On Maps

GOOGLE IS TESTING A NEW feature on its mapping service, Maps.Google.com, that allows advertisers to display locations with an icon and also embed an image in the store information bubble.

"As part of our continuing effort to provide a positive advertising experience for users and advertisers, we are always exploring ways to improve the way we display ads," Google stated, adding: "We are currently conducting a limited test of ads on Google Local." The company declined to offer more specific details.

Kelsey Group analyst Greg Sterling said these types of ads have potential far beyond simple display images. "The possibilities are great," he said. "You could plug e-commerce into this, you could plug video into this, chat, pay-per-call--you could do any number of things that would be really interesting on these modules on a map."

Various bloggers, including search marketing blogger Shimon Sandler, noted the ads late last week. Sandler reported that the beta testing had been underway for about two weeks, and is accessible through the Google AdWords interface for advertisers on Google Local.

Sterling said that the offering doesn't necessarily put Google ahead, as competitor Yahoo has a similar function on its Maps.Yahoo.com--but it would certainly make their mapping product more advertiser-friendly. "It makes the mapping product more interesting to advertisers and potentially to consumers, who are looking for brands or locations of chain stores," he said. "Even if you're a small business, you can just add a logo."

Thursday, March 23, 2006

18 best-kept island secrets

Mysterious islands to discover and explore

George Osodi / AP file
Children run on the beach as people look on at Sao Tome, Sao Tome and Principe, July, 18, 2005. The tranquil scene is one of many to be had in palm-fringed Sao Tome and Principe, a remote pair of volcanic islands smack dab on the equator whose attraction lies in what this undeveloped corner of the world lacks: No mass tourism. No traffic. No terrorism.
By Staff
Updated: 3:44 p.m. ET March 17, 2006

ISLANDS magazine searched the seven seas and found that while it may be a small world, the globe is definitely a big place, full of surprising and mysterious islands to discover and explore.

How many palm trees are there in the world with nary a soul relaxing under them? Thousands? Tens of thousands? Millions? We traveled to 20 hidden spots on the globe — from Caribbean and European seas to the Pacific and Indian oceans — and we dutifully noted places palms stand alone. We'll tell you where you can still find a beach to yourself and an authentic island experience. (By the way, we also had the common sense to keep some secrets to ourselves.)

CARIBBEAN SEA


1. LITTLE CORN ISLAND
Just 45 miles off the eastern shore of Nicaragua is drumstick-shaped Little Corn Island, population 800. How has it remained unspoiled for so long? Sure, there are stretches of empty Caribbean beach, $5 lobster dinners that are de rigueur, hammocks that sway gently in the trades beneath palms and enviable tarpon and bonefishing. But to get here you have to be adventurous, taking the half-hour trip from Big Corn Island in an open boat. Then there's the lack of paved roads and night life — well, except for Happy Hut, a dirt-floor reggae bar. Well, no wonder it has remained a secret. Can you even imagine spending your days trying to brush the white powdery sand out of your skin's creases, or hours eating home-cooked Italian meals at Farm Peace and Love, or nights in colorful cabanas where the only sound to lull you to sleep is tree frogs and surf? Nah. It would be maddening. But Casa Iguana will hold one of its colorful, simple stilted cabanas for you if you dare. www.casaiguana.net.

2. PROVIDENCIA
Although it is closer to the coast of Nicaragua, the archipelago of San Andrés, Providencia and Santa Catalina belongs to Colombia, whose Caribbean coast lies 480 miles southeast. San Andrés is the largest of the three islands and gets the most attention from tourists. But 56 miles north of the big island is Providencia, a secret hot spot that has become the favored escape for Colombian cognoscenti. You'll get your taste of the traditional Caribbean here: beaches, seafood and locals who are of European and African descent. The English Puritans set up shop here in the 1600s, using Providencia to raid the Spanish during the colonial period and as a base for selling tobacco and hides to Dutch traders. The islands also were prime pirating ground. Providencia has one of the Americas' largest coral reefs, which has recently been designated a UNESCO World Biosphere Reserve. On Providencia, stroll down the romantically named Lover's Lane, a wooden bridge that connects the island to Santa Catalina and its 300 inhabitants. On this tiny island is the pirate Henry Morgan's fort, where you can see the famous brigand's cannons. www.san-andres.com

3. MONA ISLAND
Forty-two miles off the west coast of Puerto Rico, Mona Island offers intrepid travelers as many bragging rights as those more-distant island getaways. You won't find any high-end resorts on this flat, rocky island unless you bring your own yacht — or consider a North Face four-man tent an escapist's luxury. The payoff here is an authentic, pristine Caribbean island two hours from Miami. Pull a telescope out at night and go constellation crazy when the sky darkens thick and heavy over your head, pregnant with stars you probably didn't even know existed. As the sun rises, grab your snorkeling gear, because this is where Mona Island will ignite your inner explorer. One quick glance through the looking-glass surface will reveal a seascape rich with thickets of black coral trees and massive sponges that provide shelter to more than 270 species of marine life. Oceans Unlimited provides camping excursions to Mona Island. www.oceans-unlimited.com.

EUROPE'S OCEANS

4. GIGLIO
This island, off the west coast of Italy in the Tyrrhenian Sea, has been owned by the town of Perugia, the town of Pisa and even the famous Medici family of Florence. It has been inhabited since the Stone Age, was attacked by both the Saracens and the dread pirate Barbarossa and used as a military outpost by everyone from the Etruscans to the Romans to the Abbey of Fontane. But it was under the rule of Pisa in the 13th century that the magnificent medieval walled town of Giglio Castello was built. Meander this world of romantically narrow streets, archways, ramparts, external stairs, holy relics and hidden piazzas. Sample the lovely local amber wine and hike through the hills to do some bird-watching. Trek to Giglio Porto, which overlooks a bay renowned for its clear waters. For a small place (even most Italians haven't heard of it) with such a lengthy history of habitation, it's surprising that about 90 percent of the island still remains relatively unspoiled and bucolic. Giglio is that rare treasure of an island that has remained hidden in plain sight. www.isoladelgiglio.it

5. ISLE OF ARRAN
Standing on the rocky cliffs that form the coastline of the Isle of Arran, it's easy to see why the island's slogan is "Scotland in Miniature." The island, a one-hour ferry ride from Ayrshire on the west coast of Scotland, lets you enjoy all of what Scotland has to offer — desolate heaths, Celtic hills, castles and the taste of local scotch — within a smaller space. Wander the vast halls and misty gardens of Brodick Castle, at the foot of Goatfell Mountain. Dating back to the 16th century, the castle now houses artwork and sculpture collected by the various dukes and duchesses who lived in the red sandstone edifice. Tour the mystical Machrie Moor, where you will see several stone circles, and standing stones that are over 18 feet tall. While no one knows their true purpose, the stones are tied to myths of giants roaming the land. Who else would be capable of erecting such monuments? Before nightfall, warm yourself up at the Isle of Arran Distillers; the single-malt made there is a perfect precursor to a dinner of wild salmon, for which the island is known. www.visitscotland.com. More about Scotland on ISLANDS.com.

6. SAO TOME & PRINCIPE
Word about São Tomé & Principe, a two-island nation that sits 150 miles off Equatorial Guinea on the western coast of Africa, is rippling through the islands travel world like a wild banshee. It's safe, lushly exotic, exquisitely tropical and almost completely undiscovered. Plus, just being able to say you've been there or know about it gives you some major bragging rights. Sure that's some high-handed hyperbole, but these islands on the equator have everything adventurous travelers could dream of: stream-riddled and mist-shrouded jungles crowded with more than 700 species of plants, including one-of-a-kind orchids and begonias the size of beach balls; 15 species of birds found only on these islands (including the São Tomé grosbeak, which is seen about once every 100 years); and diving and snorkeling in waters that are virtually unexplored. São Tomé is also ringed with apathy-inducing beaches, which you will likely have all to yourself. www.sao-tome.com.

7. ILE DE RE
There are secrets, and then there are secrets. Île de Ré qualifies as the latter — it's been witness to the full history of France's human occupation. But when savvy Parisians need to escape, Île de Ré is where they go. This enchanting island off La Rochelle on the Atlantic coast of France is rife with history — forts, castles, haunted lighthouses, crumbling abbeys. Here beach life predominates, and the daily pace moves with the measured tempo of an ambling bicycle along more than 60 miles of bike paths. Cruise through captivating towns such as Rivedoux-Plage, La Flotte and Saint-Martin-de-Ré, all built around fishing harbors with postcard-perfect 16th- and 17th-century fortifications that once kept pirates and the English at bay. Browse markets teeming with flowers, fruit, oysters, vin from local vineyards and pineau, a regional specialty similar to sherry. At night, Île de Ré becomes France's music island, as almost every experience involves sensual, folksy, historic and/or modern beats. www.iledere.com.

PACIFIC OCEAN

8. SOLOMON ISLANDS
Scattered across 500,000 square miles of aquamarine Pacific Ocean are the  922 islands known as the Solomons. This is a mystical land of mist-enshrouded rainforest, volcanoes, World War II shipwrecks and skull shrines (the Solomons were infamous headhunting grounds in the 19th century). The islands are riven with waterfalls, and the saltwater lagoon, Marovo, was described by James Michener as the eighth wonder of the world. The Western Province of the Solomons, where Marovo Lagoon, New Georgia, Ghizo and many other islands and atolls are located, is the most-visited area. Keep the numbers in perspective, though: The entire island chain only gets 4,000 visitors per year. Don't miss Skull Island, where you can see a shrine adorned with shell money and the skulls of warriors and chiefs. Also nearby is volcanic Simbo Island, where the megapode bird incubates its eggs in the heat of volcanic sands. Go for a walk in the bush, take a look at woodcrafts such as nguzunguzu (a carving placed on the hull of a war canoe), and be sure to go underwater.  www.visitsolomons.com.sb. More about the Solomon Islands on ISLANDS.com.

9. NIUE
"Behold the coconut!" is what one of the original Tongan, Samoan or Cook Island settlers supposedly exclaimed upon seeing Niue, giving the island its name (niue means the aforementioned phrase). They were surprised that a rocky island roughly 1,500 miles northeast of New Zealand, with cliffs rising 60 feet straight from the sea, could support coconut palms — and thus habitation. Today we proclaim, "Behold Niue!" This is where, in fall, visiting whales outnumber visiting humans. A quarter of the island is covered in virgin rainforest, and caves and coves gnaw the coastline, all waiting to be explored (until the mid-1800s the islanders lived in these caves). Although there are roughly only 2,000 residents, you'll find many are well-versed naturalists who will guide you through the mysteries of the rainforest, take you on reef walks and show you the most stunning underwater cave system in the South Pacific. Come to Niue during one of its 14 annual village days and watch the women weave baskets, and then nibble on delicacies cooked in an earth oven called an umu. www.niueisland.com.

10. POHNPEI
One of the world's greatest mysteries awaits on Pohnpei, the largest island in the wide Pacific sweep of the Federated States of Micronesia. The ancient ruins of Nan Madol, massive structures made of stacked basalt "logs" surrounded by manmade channels, have often been called the Venice of the Pacific. Nan Madol once had a thriving civilization, though no one knows when it was built or when its inhabitants left. Exploring Pohnpei, a lush island covered with waterfalls and rainforests, one is hard-pressed to explain why anyone would want to leave this idyllic place. Trek to Mount Nahna Laud, the island's highest point at 2,600 feet, and you'll be treated to a view of the coral reef that surrounds the almost perfectly circular island as well as dozens of rivers and waterfalls. The green foliage, flowers and such striking scenes as Kepirohi, Sawarlap and Liduduhniap falls are breathtaking. But to get to the core of the culture and its legends, you should accept the invitation of the friendly locals and join them around the ceremonial sakau bowl, an experience unique to Pohnpei. A few cups of this tingly brew and you may be well on your way to discovering the secrets of this island of mystery. www.visit-fsm.org/pohnpei .

11. AMAMI
For a place that even most Japanese people aren't familiar with, Amami Island, about 170 miles south of Japan, packs a punch on the cultural and natural aspects of island adventures. Most of the world doesn't know much about the southern Japanese islands of the Ryukyu Archipelago (which includes Amami), stretching from Kyushu to Okinawa. Because of Amami's relative isolation, the traditional culture of living harmoniously with nature emanates from all aspects of life on this island where Japan and Polynesia meet. Amami's hills are covered in subtropical forests, and its endemic potpourri has earned the island the nickname "Japanese Galapagos." Its coral reefs are on the World Wildlife Fund's Global 200 eco-regions list; there's a mysterious and primitive rabbit that exists only on Amami and is classified in Japan as a "national monument"; and there are rare endemic thrushes, colorful Ryukyu robins, Lidth's jays, Amami woodpeckers and Ryukyu scops owls. Of course, people live here, too, and Amami is world-famous for its kimonos made of pongee silk. Travelers can see them during summer festival-season parades and watch silk artisans practice doro-zome dyeing, a process done primarily on Amami. Plan your trip around the plethora of festivals and traditional dances that rule the island's social calendar. The pageantry and rituals of the Harvest and Yonshi Dance and Yagoro-don effigy festival are rarely seen outside these islands. www.jnto.go.jp.

12. RURUTU
Hidden away in the Austral Islands of French Polynesia, about 340 miles south of Tahiti, Rurutu preserves a Polynesia tradition that has all but vanished elsewhere in this island nation. Every year during the Tere ritual, the entire population makes a pilgrimage around the 34-square-mile island, stopping at many of the historical marae, or sacred sites (the best-preserved exist at Pareopi and Vitaria). Go there in July when, during the Tahitian Heiva holiday festival, the inhabitants of Rurutu compete in the ancient sport of stone lifting. It's like watching a local strongman competition with theme music. Should you come any time from August through October, watch the humpback whales that migrate to these electric-blue waters to give birth to their young, or better yet, snorkel with them. Typically, the mother will rest on the seafloor while the curious calves frequently rise to the surface to breathe. If you've never experienced the majesty of a whale in the water, hearing its whale song pass through your body is a breathtaking and life-changing moment. Like Rurutu itself, the memory of the experience will be unforgettable. www.tahiti-tourisme.com.

13. LOYALTY ISLANDS
New Caledonia may already be known to South Seas aficionados. It has the largest lagoon in the world and a cosmopolitan capital, Noumea, often called the "Paris of the South Pacific." Its real secrets, however, are 60 miles off the mainland's east coast. The Loyalty Islands of Lifou, Maré and Ouvea are studded with limestone caves and emerald waters and have an intact Melanesian culture. On the capital of Lifou, visit Joking Cliffs, home to a Kanak tribe. On Ouvea, head to the west coast to stroll its uninterrupted 14 miles of beach, see its endemic parakeets and cross the bridge to the paradise of Mouli Island. On Maré, which is divided into 29 tribal villages, attend the festival of the avocado and visit one of the largest underwater lakes in the world. Stay in a gite, accommodations that range from grass huts to bungalows and are hosted by Melanesian families. www.newcaledoniatourism-south.com. More about New Caledonia on ISLANDS.com.

14. KIRIBATI
Not only is the island nation of Kiribati (pronounced Ki-ri-bas) a secret South Pacific gem north of Fiji, but it's also a place that keeps its secrets well. Almost too well. The three island groups of Kiribati — Phoenix, Line and Gilbert Islands — are swirled in a thick broth of legend and mystery. Amelia Earhart disappeared over the Phoenix Islands, and all kinds of weird anomalies exist throughout the area, especially off the small island of Nikumaroro. At night here, unexplained lights dance and weave through the palm thickets, even though no one has lived on the island for decades. If you come ashore on Nikumaroro you need to "wash" your face with sand to disguise your appearance from the mercurial island spirits. No one is allowed on the island at night. The last person to spend the night there, an Earhart researcher stranded by bad weather, allegedly refused to speak about what happened to him in the dark, alone on the island. But every island in this nation is not an Outer Limits episode in the making. Spread over 313 square miles of ocean, Kiribati, which straddles the equator, includes such enchanting islands as Christmas, Millennium, Tarawa (with its many World War II artifacts) and perhaps the most pristine island in the Pacific, Palmyra, which is now wholly owned by the Nature Conservancy. www.trussel.com/f_kir.htm.

INDIAN OCEAN

15. COCOS (KEELING) ISLANDS

About 2,000 miles off the west coast of Australia, the virtually unknown Cocos (Keeling) Islands are the perfect archetype for paradise ruled by the hammock, palm, sand and sea. The closest neighbor, Christmas Island, is nearly 650 miles distant. As a result of this isolation, the Cocos (Keeling) Islands have become a waypost for just about everything that travels great distances under, on or over the ocean. The travelers who usually make this pilgrimage have one of three things in mind: birding, scuba diving and total island relaxation. The numerous red-footed boobies, terns, noddies, herons and frigates were probably the original inhabitants. In 1826 the first settlers arrived, and Home Island and West Island are now where the majority of the local populace of 800 lives. Water-minded explorers quickly find their way to the underwater haven of Direction Island to experience the world-renowned Rip, a site that swells with gray and whitetip reef sharks, giant manta rays, dolphins and fearless Napoleon wrasse. www.cocos-trourism.cc..

16. LAKSHADWEEP
Lakshadweep, which means "thousand islands," is an archipelago of 12 coral atolls and 10 inhabited and 17 uninhabited islands spread across 8,000 miles of crystalline Indian Ocean. With a history steeped in oceanic isolation, the people developed unique social quirks that frequently occur on remote island outposts. Women on some islands inherit ancestral land, and husbands are obliged to make yearly "upkeep" payments to their wives. If they fail to do so, the wife can demand a divorce. On the island of Minicoy, the husband takes the wife's family name and the wife rules the family.  Lakshadweep's greatest appeal, though, centers on the pale blue waters of the lagoon, the reef, the soft, creamy beaches, the utter friendliness of the people and its total lack of tourism pretense. www.lakshadweep.nic.in

17. MAFIA ISLAND
While travelers often make plans to visit Zanzibar, many miss seductive Mafia Island, located in an archipelago made up of nine islands 100 miles to the south. It's an African safari with hippos, ibises, antelopes and hawksbill and green turtles, with half the coastline — some 511 miles — designated a Tanzanian marine park. Its approximately 40,000 people, mostly Muslims, fish the waters and farm cassava, pigeon peas and papaw. They commute by jahazis (dhows) to points on the mainland and also to nearby islands such as Jibondo and Chole. How Mafia got its name is a secret (but it may be derived from the Arabic word morfiyeh, which means "archipelago"). Kinasi Lodge arranges island excursions. Drive into African villages like Kirongwe, famous for its clay pots, and Jimbo, famous for its ukili mats. On Chole are old Arabic buildings once used as a German prison in World War I. On Jibondo, famous for its boatbuilding, is a shipyard as well as octopus fisheries. www.mafiaisland.com. More about Zanzibar on ISLANDS.com.

18. TIWI ISLANDS
In the far north of Australia, about 45 miles off the coast of the city of Darwin, the Tiwi Islands of Bathurst and Melville are steeped in aboriginal history, spirituality and traditional culture. In fact, the islands are a last enclave of Australia's Aboriginal community. Tiwi traditions are completely oral, and the people live off the land much as they have since the Aboriginal beginning of time, called "The Dreaming," when the Tiwis' world came to be. Most travelers visit these islands on day trips from Darwin, but there are a couple of wilderness lodges on Melville. The islands are world-famous for their expressive dot and line art, totem-like Pukumani burial poles and some of the most picturesque waterfalls — Pickertaramoor and Taracumbie Falls on Melville, and Tumwarripi Falls on Bathurst — in all of Australia. The Tiwi language is unique and has no written form. One part of modern life that the Tiwi people have embraced, though, is "footie" (what we call rugby), and this small island enclave produces some of Australia's top players. www.australia.com More about Australia on ISLANDS.com.

 

More Travel on MSNBC.com

 

Each issue of ISLANDS Magazine explores the most beautiful island destinations in the world, from tropical island outposts to the sophisticated gems of the Mediterranean. Our top-rate photographers and writers discover the quiet beaches, boutique hotels, and unique cultural experiences that make island travel unique.

Thursday, March 16, 2006

Tripadvisor sees trend shift favoring classic popular destinations

Sixty-two percent of travelers intend to visit Europe in 2006 and Italy is the top European destination, according to a recent TripAdvisor survey of more than 1,800 travelers worldwide.

While Eastern Europe was the preferred European region last year according to a May 2005 TripAdvisor survey, it seems the tides have turned. Seventy percent of respondents said they would rather travel to Western Europe this year, if money were not a factor. Forty-four percent cited spring as the best season to go.

When asked if they could choose just one Western European city to visit in 2006, Rome was the most popular destination among travelers, with sister Italian city Venice placing second. Prague was the top choice among Eastern European destinations.

Perhaps the popularity of the Italian cities can be attributed to the local fare. Italy was overwhelmingly the top choice (54 percent) for best cuisine. Rome finished first among European cities for having the most attractive locals.

Dublin is the city with the friendliest and most helpful locals, according to survey respondents. Americans gave London the edge for most affable citizens.

"We are seeing a trend shift with travelers now favoring classic popular destinations such as Rome, Venice, Paris and London, while Eastern Europe was all the rage in 2005," said Michele Perry, director of communications for TripAdvisor. "With all of the incredible variety Europe has to offer, it was surprising that the top two cities according to travelers are both in Italy."

Top 10 Hotels in Italy Based on the TripAdvisor(TM) Popularity Index:

- Hotel Davanzati, Florence, Tuscany
- Residenza Il Villino, Florence, Tuscany
- Hotel Al Ponte Mocenigo, Venice, Veneto
- Residenza Cellini, Rome, Lazio
- Hotel Antiche Figure, Venice, Veneto
- La Villa Hotel, Asti, Piedmont
- JK Place Hotel, Florence, Tuscany
- Furore Inn Resort, Salerno, Amalfi Coast, Campania
- Foscari Palace, Venice, Veneto
- Palazzo del Selvadego, Venice, Veneto

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